APAC & emerging markets get focus with new Reddit hire
Durgesh Kaushik has been appointed as the company’s new Vice President of APAC and Emerging Markets Growth.
“As we continue to work towards our mission of bringing community, belonging and empowerment to everyone in the world, we are thrilled to welcome Durgesh Kaushik to Reddit and to our executive team as Vice President of APAC and Emerging Markets Growth,” Reddit says.
In this newly established role, Kaushik will set the strategy for responsibly growing communities, scaling user adoption, and identifying international expansion opportunities in emerging markets throughout the world.
“I’m a long-time Redditor myself, and I understand how important it is for people in all parts of the world to feel empowered to participate in meaningful discussions around the topics and interests that matter most to them,” Kaushik says.
“I believe Reddit is unique in its ability to connect people via real communities and quality conversations that are not happening anywhere else online.
“As our international user base continues to grow, I am excited to help build our presence in APAC and other emerging markets to optimise even more culturally relevant, local experiences for people around the world.”
Based in Singapore, Kaushik reports to Vaibhav Sahgal. Vice President of Product Management at Reddit.
“Building out a meaningful global footprint is key to our internationalization strategy and requires local context and perspective as we further grow our user base in emerging markets throughout the world,” Sahgal says.
“Durgesh brings a clear vision for Reddit’s growth outside of the US, and a proven track record for successfully scaling user bases across APAC and other emerging markets, and I’m thrilled to have him at the helm of our own local growth efforts.”