eCommerce News Asia logo
The latest digital commerce news for Asian businesses
Story image

Hootsuite 2021 Impact Report shows workforce more diverse

By Zach Thompson
Wed 4 May 2022

Hootsuite has released its annual 2021 Impact Report detailing the results of its social impact initiatives following the launch of its corporate guiding principles.

Hootsuite's guiding principles, which the company launched last year, focus on how it can give back to the communities where its employees live and work.

This report is one of the ways the company is pushing for greater transparency and accountability around corporate social responsibility and diversity, equity, and inclusion.

"The impacts of a global pandemic, societal crisis, and natural disasters brought on by climate change are taking their toll on all of us," Hootsuite CEO Tom Keiser says.

"There has never been a more critical time for businesses and organisations to commit to a social impact strategy aimed at making our lives and those of our neighbours better for the long term."

Highlights from the report include that 72% of new Hootsuite employees hired through the referral process come from underrepresented groups.

The company adds that 60% of its overall workforce self-identified as members of underrepresented groups in 2021.

Additionally, Hootsuite won the Diversity Champion Award from LinkedIn Talent Awards Canada.

The company's initiatives also saw 11,052 trees planted across Australia, Mexico and Canada and CAD$1,000,000 raised for BC Floods relief through a coalition of local companies.

Furthermore, Hootsuite increased its mental health benefits for employees by six times and launched three new identity-focused employee resource groups to create a safer, more inclusive workplace.

Moreover, CAD$128,785 was raised during the company's first HootMatch employee matching event.

"While there is still much work to be done, I am proud of the steps that we have taken over the past year to collectively do better in the world," Hootsuite corporate social responsibility director Eva Taylor says.

"I believe that each of us has a role to play in creating a better, more connected and inclusive world, and we're committed to doing the work that's needed to create a better future for all of us. We know there is always more that can be done and we're excited to continue learning and growing."

The release of this report comes after Hootsuite unveiled Amplify for Microsoft Teams in September 2021, a new integration within the Teams platform.

The ecosystem integration will encourage Hootsuite Amplify and Teams customers to seamlessly share curated social media content directly from within the Teams business communication platform, transforming employees into engaged advocates with elevated professional brands and reducing risk through pre-approved content.

In 2020, Hootsuite announced its integration with Microsoft Dynamics 365 within its Global ISV Program for Business Applications, bringing a robust suite of social capabilities to Microsoft customers, directly from Hootsuite's expansive, 150+ app ecosystem.

The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks, enrich trust on referral networks, and build a consistent voice to drive higher employee engagement.

Related stories
Top stories
Story image
CRM
Zendesk announces new conversational CRM solutions
“The last few years have made it obvious that digital is the front door, convenience is paramount and relationships are anchored in conversations."
Story image
Artificial Intelligence
SAS unveils AI experience to improve kids' batting abilities
SAS has created The Batting Lab, an interactive experience using AI, computer vision and IoT analytics to help kids improve their baseball and softball swings.
Story image
SAS
New SAS service overcomes subscription fatigue for media companies
SAS has launched SAS 360 Match which helps media companies move towards a AVOD model to generate revenue as subscribers cancel.
Story image
Gaming
Mastercard users can now use rewards points in gaming
Mastercard has launched Mastercard Gamer Xchange (MGX), allowing APAC consumers to convert their rewards points into gaming currency.
Story image
Phishing
Google reveals new safety and security measures for users
Google's new measures include automatic two step verification, virtual cards and making it easier to remove contact information on Google Search results.
Story image
Marketplacer
Marketplacer and True Woo partner for wellness marketplace
Marketplacer has announced the completion of a new holistic online marketplace for True Woo, offering a range of products and services targeted at individuals seeking ways to improve their wellbeing.
Story image
Sustainability
Hootsuite 2021 Impact Report shows workforce more diverse
Hootsuite has released its annual 2021 Impact Report detailing the results of its social impact initiatives following the launch of its corporate guiding principles.
Story image
CRM
Freshworks launches new CRM with Shopify availability
Freshworks has launched a new customer relationship management (CRM) solution, which has also been made available on the Shopify apps store.
Story image
Mobility
Hands-on review: STM laptop bags
The advent of hybrid working has meant we need laptop bags. We got our hands on two of the most popular laptop bags from STM.
Story image
Artificial Intelligence
Uniphore and Probe CX partner to deliver enhanced CX solutions
The new global partnership will involve Probe CX leveraging Uniphore’s conversational automation platform to create enhanced solutions, which involve personalisation and automation.
Story image
Digital Transformation
Over half of SEA users say SMBs should use digital payments
According to a Kaspersky study, more than one in two SEA users say small businesses should be using digital payments.
Story image
Collaboration
Zoom announces CX innovations for 'work anywhere' workforce
Zoom Video Communications has unveiled its latest innovations in the Zoom platform to help businesses improve customer and employee experiences.
Sift
Knowing the mechanics of retail fraud can greatly improve your chances of preventing an online attack. Read the new infographic by Sift to discover how your business can be prepared.
Link image
Story image
Startup
Alibaba Cloud launches initiatives for startups, developers
“The interest of so many cutting-edge startups in our events signals the momentum of technological innovation in Singapore and across the APAC region."
Story image
Fintech
Incumbent banks must embrace data-centric capabilities
Retail banks are lagging in their ability to offer true omnichannel experiences, as customers pivot to competitors that offer more personalised experiences.
Story image
Pinterest
Pinterest partners with WooCommerce and launches app
The new app gives businesses of all sizes the power to turn their product catalogues into shoppable product pins on Pinterest
Story image
Hugosave
Hugosave granted Major Payment Institution license
Hugosave has been granted a Major Payment Institution (MPI) licence from the Monetary Authority of Singapore (MAS).
Story image
Webcam
Hands-on review: OBSBOT Tiny 4K PZT Webcam
We get our hands on a very reasonably priced business webcam with a bunch of unique features driven by artificial inteligence.
Story image
Alibaba Group
Alibaba’s Cainiao Network uses solar power for warehouses
Alibaba Group's logistic arm Cainiao Network has installed 100,000m2 of solar panels on its warehouses so far in its push to build a global green supply chain
Story image
Amazon Web Services / AWS
Snowflake and AWS partner to aid retail businesses
Snowflake has extended its relationship with AWS, to improve demand forecasting and delivery for the retail and CPG industries.
Story image
Open banking
A look at the rewards and risks of open banking - report
RiskBusiness says its report on open banking finds that while it holds much potential, financial services firms need to ensure they have robust, risk processes.
Story image
Phishing
New survey shows heightened online payment risks in Asia
A surge in digital payments has significantly increased banking security risks in Asia.
Story image
Remote Working
Better tech key to adapting to the hybrid workplace - Adobe
The shift to hybrid work has been a boon for many information workers, but also comes with its share of challenges, particularly with regards to technology.
Story image
SaaS
Forrester Research names BigCommerce a Strong Performer
BigCommerce has announced it has been named a Strong Performer by Forrester Research in both the Forrester Wave: B2C Commerce Solutions, Q2 2022 and the Forrester Wave: B2B Commerce Solutions, Q2 2022 reports.
Sift
Having secure retail solutions can be a make or break factor for a customers satisfaction. Sift has the expert tools and expertise to keep retail practices safe and customers happy.
Link image
Story image
Digital Marketing
Smith Brothers Media to drive marketing enhancements for Emperor Champagne
SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance. 
Story image
Jabra
Hands-on review: Jabra GN PanaCast 20 webcam
We get our hands on a Danish-designed high end webcam that has some rather unique artificial intelligence (AI) features.
Story image
Forrester
commercetools named a Leader in B2B Forrester report
commercetools has been named a Leader in The Forrester Wave: B2B Commerce Solutions, Q2 2022 report, receiving the highest scores possible in 10 criteria.
Story image
Gartner Magic Quadrant
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
Story image
Amazon Web Services / AWS
Databricks strengthens AWS partnership with new Lakehouse offering
Customers will experience faster onboarding and unified account administration to make building a Databricks Lakehouse on AWS easier.
Story image
Phishing
Retail and wholesale at significant risk of phishing attacks
New research from Zscaler has found that many retail and wholesale environments are at significant risk, with a 400% increase in phishing attacks being reported in the last 12 months.
Story image
SYSPRO
Study: External collaboration vital to help disconnected supply chains
A new study by SYSPRO has revealed that external collaboration may be the key to realigning the links of disconnected supply chains.
Story image
Snowflake
Snowflake launches data cloud platform for retail sector
Snowflake has announced the launch of its Retail Data Cloud to break down data silos and improve business agility and customer experiences in the retail sector.
Story image
Techday
Techday introduces new IT Reports section across all sites
Techday is once again striving to provide the best experience for our clients, and we are pleased to announce a new section dedicated to asset promotion.
Story image
Informatica
Informatica launches new Intelligent Data Management Cloud for retail
Informatica has announced the launch of its new Intelligent Data Management Cloud (IDMC) for retail, with the aim of helping solve problems related to data fragmentation and complexity.
Story image
DocuSign
DocuSign introduces new offering to help growing businesses
DocuSign has announced a new solution to help growing organisations centralise and automate the creation, negotiation, and secure storage of their contracts.
Story image
Microsoft
Microsoft launches Startups Founders Hub Platform in Asia
"Our cloud services and solutions are designed to empower founders to concentrate on what they do best - innovate at their own pace."
Sift
Navigating digital fraud and dispute can be tough. The Q4 2021 Digital Trust & Safety Index by Sift can give helpful insights to your business on keeping safe and prepared online.
Link image
Story image
Esker
Esker named Challenger in 2022 Gartner Magic Quadrant
Esker has been named a Challenger in the 2022 Gartner Magic Quadrant for Integrated Invoice-to-Cash Applications.
Sift
Connected e-commerce apps are the future of retail and higher revenue growth. Read the new ebook by Sift to find out how to maximise your business potential.
Link image
Story image
Collaboration
Is video technology the future of retail?
The way we hunt for and buy products has forever changed with innovative technology designed to take customers from their initial curiosity through to purchase
Story image
Machine Learning
Moloco launches updates to Cloud Demand-Side Platform
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
Story image
CRM
Salesforce launches AI-based insights with CRM Analytics
Salesforce announces CRM Analytics, AI-based insights for sales, marketing, and service teams in every industry.
Story image
Customer experience
8x8 and Genesys collaborate on customer service solution
With the new integration, organisations can align agents and the appropriate subject matter experts to collaborate for better customer outcomes.