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Customer data platform news stories

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Customer data platform
Adobe updates CDP, puts first-party data front and centre
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
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Customer data platform
Amplitude launches insights-driven customer data platform
With Amplitude CDP, teams are able to improve data quality, analyse and discover new audiences, and sync data across marketing and data stacks.
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Customer experience
Adobe unveils Real-Time Customer Data Platform improvements
Adobe has announced improvements to its CDP, which include a range of capabilities that will allow businesses to maximise the value of their customer data.
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Cloud
SAS unlocks future of CX with real-time data capabilities
The SAS CDP is designed to help brands collect, analyse and activate first-party data in real time, embedding insights into customer-facing systems to create value in consumer engagement and business models.
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Customer data platform
Twilio Segment adds developer toolkit to customer data platform
Twillio believes software developers are the key to creating a differentiated customer experience.
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Funding
Dovetail raises $5m, continues to innovate in customer research space
"Dovetail is a rare company - a product-obsessed team, two founders who build, and sweat every detail, and a business that requires very little capital to scale because of its product-led growth model."
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Cloud
Twilio Segment launches customer journey builder for digital era
85% of businesses believe they offer personalised experiences, but 60% of consumers think businesses provide them. This mismatch hints at inefficient marketing spend.
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Servers
Confluent announces new cloud platform for Kubernetes
Confluent has announced Confluent for Kubernetes, its new platform purpose-built to bring cloud-native capabilities to data streams in private infrastructures. 
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Customer experience
Customer data generation spikes during 2020 - Twilio report
In December 2019, Twilio Segment processed close to 500 billion API calls per month. In December 2020, that number reached more than one trillion.
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Enterprise Resource Planning / ERP
Dynata and Hall & Partners announce integrated data platform
Dynata’s data capabilities and technology will power The Hub, Hall & Partners’ data visualisation and storytelling platform.
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Recruitment
Segment appoints new APAC VP as it looks to bolster presence in A/NZ
"As APAC continues to take on an increased significance for our global business, we are confident that this region will quickly emerge as one of our primary growth engines."
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Marketing
How a customer data platform can add value to your business
Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.