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Online Advertising stories

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Frequently asked questions
What does all the online advertising jargon actually mean?
May 2022
Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.
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Cloud
Twitter trials new advertising system in tweet conversations
October 2021
The experiment, which inserts ads under the first, third, or eighth reply under a tweet, brings more advertising opportunities for businesses - and more ad saturation to its customers.
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Social Media
3.96 billion people now use social media
July 2020
“Social media has been an integral part of the way we communicate with one another for a long time, but this evolution shows just how much it impacts multiple aspects of our lives right now, and in the future."
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Advertising
Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
July 2020
"Marketers are looking to prove return on investment by spending on what is measurable and targeting customers who are already searching and already in the click and buy cycle."
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Digital Marketing
Digital advertising not a 'black hole' of distrust, says marketing expert
November 2018
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.
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Cloud
Facebook Blueprint for marketers hits 1 million enrolments; launches new features
September 2016
"We're giving businesses the tools and training needed to learn how Facebook can help grow their business and connect with anyone in the world."
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Online Advertising
Grumpy Tech Guy: Isn’t that ironic - Adblock to display adverts
September 2016
Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as "good".
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Google
Google's ad listings are about to change: Here's what your SMB needs to know
August 2016
Huge changes are afoot about how Google's search listings and ads will operate from October, and some fear it will have adverse effects for SMEs.
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Cloud
Facebook to share more of your internet habits with advertisers
September 2015
Facebook says it will now begin including information from pages that use Facebook’s Like button and similar social features for better targeted ads.
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Apple
Startup teaches children strategies for resisting ads and in-app purchases
March 2015
In 2009, almost half of the top selling apps targeted young children, and 80% of top-selling educational apps in the iTunes store target children.
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Advertising
Online ad spend continues to grow
November 2011
Advertisers 'striving to stay relevant' with increasingly savvy consumers.
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Advertising
Kiwis embrace online advertising
May 2011
IAB figures show online advertising in New Zealand is up by 20% year-on-year for Q1.