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The latest digital commerce news for Asian businesses

Segment stories

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Cloud
Twilio Segment launches customer journey builder for digital era
June 2021
85% of businesses believe they offer personalised experiences, but 60% of consumers think businesses provide them. This mismatch hints at inefficient marketing spend.
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CX
Twilio finalises US$3.2 billion acquisition of Segment
November 2020
Segment will become a division of Twilio and will continue to be led by Segment CEO and co-founder Peter Reinhardt, reporting to Lawson.
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CX
Segment launches platform updates focusing on improving customer experience
October 2020
"We're committed to helping companies access good data, so they can drive business growth and unlock the future of personalised experiences.”
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Recruitment
Segment appoints new APAC VP as it looks to bolster presence in A/NZ
June 2020
"As APAC continues to take on an increased significance for our global business, we are confident that this region will quickly emerge as one of our primary growth engines."
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IOT
Embracing zero trust for IoT and OT: a fundamental mind shift
April 2020
Security architects are being forced to re-examine the concept of identity, with many turning to a zero trust security model to provide a better architecture in protecting their sensitive resources.
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Marketing
How a customer data platform can add value to your business
March 2020
Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.
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Cloud
Customer data company makes tracks in A/NZ, prepares to double in size
March 2020
The customer data platform (CDP) company Segment has announced growing success in the Australian and New Zealand markets, with 50 new customers signing up from February 2019 to January 2020.
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CRM
Over 200 independent software companies declare CRM is not enough
January 2020
“CRM software is also inflexible, forcing IT to choose between purchasing a one-size-fits-all cloud suite or building dozens of costly, time-consuming integrations.”
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SaaS
Unpopular opinion: The software monolith is wrongly maligned
November 2019
We’re led to believe microservices are modern and monoliths are legacy - but it’s not that easy, writes Segment’s Alexandra Noonan and Calvin-French Owen.