Stories by Jonathan Ryan
30 years of texting: from ‘Merry Christmas’ to hybrid experiences in-store and online
Shopping habits have changed since the beginning of the pandemic; the biggest trend of all is the rise of hybrid shopping.
The App Edit: why conversational commerce is overtaking the app
Consumers appear to be suffering choice fatigue and are reducing the time spent across different apps. People favour a small selection of quality items in their wardrobe, and they’re taking the same approach with their apps.