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Stories by Peter Ibarra
Preparing for the Cookieless Era: Key Tips from Amperity's Peter Ibarra
Wed, 21st Feb 2024
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data analytics
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blockchain
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risk & compliance
Peter Ibarra from Amperity provides insightful tips for brands transitioning to a cookieless era, emphasising the role of first-party data and AI in fostering improved customer relationships and more effective personalisation strategies.