Stories by Pipin Firmansyah
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Last month
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digital transformation
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cx
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martech
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
The new world of GEO - are you ready?
Last month
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martech
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ai
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b2b
Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Last month
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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.