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Crayon appoints new Senior Commercial Director – Channel APAC
By Zach Thompson, News editor
Fri, 9th Dec 2022

Joel Ramirez has been appointed as Senior Commercial Director – Channel APAC, and Tovia Va'aelua has been promoted to VP Sales – Technology for Good, APAC.

"I am pleased to welcome Joel to Crayon, and congratulate Tovia on his promotion," says Rhonda Robati, EVP Asia Pacific.

"As part of our customer- and partner-first approach, we are committed to bringing the best support and value to our partners. With Joel and Tovia's exceptional talent, we will further deliver a 360-degree support model and expertise to empower our partners to achieve their goals."

Ramirez is responsible for leading both the Channel Sales Division and Technology Advisory Group in the region, bringing his extensive market knowledge and transformational thought leadership to drive impact.

He will focus on collaborating with partners, providing thought leadership and championing Crayon and rhipe's partners to help grow their businesses.

"I was once a partner myself, so I have unique experience that enables me to understand partners' pain points, and help to find solutions for the best outcomes," Ramirez says.

"I look forward to connecting with our incredibly talented global team, to collaborate and provide the best solutions to our partners, while building meaningful relationships across the region."

Va'aelua joined the company in 2018 as the NZ Country Manager and was responsible for spearheading the Technology Advisory Group practice.

In his new role, starting January 2023 as Vice President Sales – Technology for Good Sales, APAC, reporting to Rhonda Robati, Va'aelua will focus on supporting the growth of partners with social impact through technology, and scale Crayon's Global Environmental, Social, and Governance (ESG) strategy across Asia Pacific.

"Being part of Crayon has been one of the most enjoyable experiences of my professional journey to date," Va'aelua says.

"Combining my passion for social good with the incredible work we deliver through the Tech for Social Impact program and our global ESG initiatives will help Crayon best support our customers and partners in achieving their ESG goals, and become a leader in sustainable technology."

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