Latest news - Page 185
Has digital marketing finally become just marketing?
Thu, 7th Apr 2016
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martech
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digital marketing
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social media
Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.
DMS vendors need to step up - IBM and Accenture pulling ahead
Thu, 24th Mar 2016
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digital transformation
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martech
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digital marketing
Developing digital marketing services portfolios helps IT services-centric vendors add a dimension to the broader digital transformation efforts.
Mobile payments skyrocketing
Tue, 22nd Mar 2016
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martech
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commerce systems
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payment technologies
Mobile payments are proving to be a success, with forecasts predicting transactions from online, mobile & contactless payments to reach $3.6 trillion.
Why digital marketing is the new traditional marketing
Tue, 15th Mar 2016
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martech
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open source
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digital marketing
Digital marketing eclipses old ways, becoming the standard in a tech-led era of omnipresent consumer connection.
Mobile payments get easier with new Visa product
Mon, 14th Mar 2016
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martech
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commerce systems
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supply chain & logistics
Visa lauches digital swipe product enabling shoppers to complete online purchases by sliding a virtual image of their credit, debit or prepaid card.
The importance of a data management platform
Tue, 8th Mar 2016
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martech
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digital marketing
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teradata
Consumer levels of digital media consumption are on the rise, so it’s more important than ever that businesses use a data management platform.
Why Facebook sees sports as the next big opportunity in digital media
Tue, 8th Mar 2016
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martech
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facebook
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digital marketing
Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.
Data analytics, mobility and cloud accelerating business decisions
Wed, 2nd Mar 2016
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data analytics
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martech
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planning
The evolution of mobility, data analytics and cloud computing is revolutionizing market research, says Qualtrics.
Point-of-sale malware attacks still strong in 2016
Wed, 2nd Mar 2016
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malware
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martech
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commerce systems
Point-of-sale breaches will continue to be a major issue in the IT world in 2016, according to security firm Carbon Black.
CX solutions a 'substantial' opportunity, says new report
Tue, 1st Mar 2016
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cx
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martech
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digital marketing
Demand for customer experience solutions is on the rise, according to new research from Technology Business Research.
Mobile payments market will undergo huge transformation in next five years
Mon, 29th Feb 2016
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martech
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commerce systems
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payment technologies
P2P mobile money transfer space set for disruption as user base grows from 192.66m to 1.61bn by 2019, says Ovum.
Mobile proximity payment users to surpass 1 billion
Thu, 25th Feb 2016
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martech
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commerce systems
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payment technologies
The analyst firm says the while they are the smallest, mobile proximity payments are the fastest growing segment in the market.
Bricks and mortar still king, according to new study
Wed, 17th Feb 2016
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centre for advanced retail studies
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retailers
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brand development
Kiwi retailers still rely on brick and mortar stores for sales, loyalty and brand experience, according to a new survey.
Westpac Australia launches online management platform
Tue, 16th Feb 2016
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martech
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commerce systems
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payment technologies
Westpac partners with Octet to launch an online platform aiding Aussie companies with global payments and supply chain management.
Electronic payment security now a key consideration for consumers
Tue, 16th Feb 2016
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martech
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commerce systems
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payment technologies
Consumers want innovative options for electronic payments to stay protected, according to a survey by Morning Consult and Electronic Payments Coalition.
Kiwis ditch cash, embrace digital payments
Wed, 10th Feb 2016
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martech
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commerce systems
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supply chain & logistics
Almost half of New Zealanders expect cash to be obsolete in ten years, with mobile payments and wearables taking over.
Is Apple saving mobile payments?
Tue, 9th Feb 2016
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martech
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commerce systems
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payment technologies
The rise of the sharing economy is driving the use of mobile payments, according to research from Warwick Business School.
Loyalty cards go mobile, according to new research
Tue, 9th Feb 2016
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mobile wallet
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analyst report
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retailers
More than 3bn loyalty cards will be mobile-only or integrated into mobile apps by 2020, up from 1.4bn last year.
Microsoft’s Surface Book touches down in New Zealand
Thu, 28th Jan 2016
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smartphones
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microsoft
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surface
Microsoft’s first ever laptop, the Surface Book, will be available in retail stores around the country from today.
New Trojan infecting mobile banking
Tue, 26th Jan 2016
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malware
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martech
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commerce systems
Asacub Trojan enters Top 10 list of malicious programmes targeting finances; linked to spyware, says Kaspersky Lab.