Latest news - Page 34

HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social e-commerce and a shift to digital advertising.

Australian media platform Zitcha has formed a strategic partnership with Axonet to enter the USD $44 billion US C-store media network, offering a new platform for efficient, measurable advertising.

Rockwell Automation's 2023 Sustainability Report emphasises its progress and commitment to sustainable change, underlining the role of smart manufacturing in achieving ESG goals.

Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.

Australian firm GEN8 has announced the Generative AI Navigator (GAIN) programme, a 3-week course designed to equip knowledge workers with the skills and insight required to navigate the emerging field of generative AI.

Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.

Avanade unveils new AI retail solutions at NRF 2024, alongside findings that despite 90% of retailers ready for AI-driven experiences, hurdles remain due to a lack of AI guidelines and employee training.

Malaysia's automotive accessories brand, TRAPO, collaborates with partnership management giant impact.com to amplify its digital presence and strengthen its marketing strategy.

Amidst economic woes, 9 in 10 businesses plan to revamp their loyalty schemes by 2027, with 65% expected to replatform.

The integration of AI in Customer Experience could herald a major industry shift, bringing personalisation, cost reduction and large-scale operation.

In 2024, Asia Pacific financial firms are leaning into document automation strategies to enhance productivity, in a climate of rapid change boosted by pandemic, inflation, and employee disengagement.

BillingPlatform has debuted a range of platform improvements following a year of industry commendations, aiding in innovative pricing strategy execution, robust onboarding, and delivering necessary global security standards.

Getty Images CEO, Craig Peters, warns Chancellor Rishi Sunak of risking UK GDP by favouring AI support over the critical creative industries.

Victoria's Secret and Co. has announced a multi-year strategic partnership with Google Cloud, utilising AI technologies to enhance its online customer experience and accelerate core business functions.

Copilot is being extended to new businesses of different sizes in the software giants attempts to make AI commonplace.

FranConnect unveils FranConnect Analytics, a real-time data platform, and revamps its Royalty Manager app to assist franchise and multi-location businesses in their operational and financial management.

Eagle Eye debuts data science solution EagleAI, promising bespoke promotions and heightened customer loyalty for global retailers and grocers via AI-powered personalisation.

Companies are revamping decision-making strategies with AI-powered business intelligence, sparking a revolution in data-breakdown for strategic planning and efficacy in marketing.

Hammer introduces its latest software solution Hammer Edge, designed to improve visibility into endpoint, network, and system health.

Reports reveal that over 3 million custom versions of AI language model, ChatGPT, were created in two months, prompting the launch of a new GPT Store for user-friendly discovery of successful designs.