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Cary Lockwood stories

Cary Lockwood is an insightful author with a keen interest in the evolving dynamics of customer experience and loyalty programs within the retail industry. Their recent columns delve into the transformative potential of card-linked, frictionless rewards programs for franchise owners who are re-evaluating their business strategies in the aftermath of COVID-19.

Lockwood explores how card-linked loyalty programs can elevate eCommerce, by offering retailers and service providers innovative ways to enhance customer engagement and boost repeat business. Their analysis clearly presents the competitive edge such programs can provide, especially in a booming eCommerce sector where customer experience is paramount.

The importance of investing in open ecosystem loyalty programs is another key theme in Lockwood's writings. By advocating for these systems, they underscore the myriad benefits such programs offer to merchants, particularly in the Australian retail landscape where traditional cookie-based advertising is becoming obsolete.

Through various articles, Cary Lockwood consistently highlights the advantages of seamless, card-linked loyalty initiatives. They make a compelling case for how these programs not only foster stronger customer relationships but also drive revenue and profit improvements in a fiercely competitive market.

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How franchisees can benefit from card-linked, frictionless rewards programs
Wed, 16th Feb 2022
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loyalty programmes
Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.
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How investing in card-linked loyalty programs can improve customer retention
Tue, 1st Feb 2022
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Retailers can improve customer retention and secure repeat business through card-linked loyalty programs that remove friction and inconvenience for shoppers.
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How retailers can accelerate their business through card-linked loyalty programs
Thu, 2nd Dec 2021
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data analytics
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planning
Card-linked loyalty programs offer a seamless way for retailers to build stronger customer relationships. Find out the benefits in this article.
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Five reasons merchants must invest in open ecosystem loyalty programs
Wed, 10th Nov 2021
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The booming eCommerce sector has increased competition in the retail industry, leading to a focus on customer experience and loyalty programs.
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How card-linked loyalty programs will take eCommerce to the next level
Thu, 14th Oct 2021
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crm
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martech
A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.
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How open ecosystem, card-linked loyalty programs are changing Australian retail
Wed, 29th Sep 2021
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crm
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martech
As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.
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Businesses urged to improve customer experience through card-linked loyalty programs
Fri, 27th Aug 2021
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crm
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martech
Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.