AdZ Basket unveils AI-driven ad platform in Singapore

AdZ Basket has launched a new platform in Singapore and Southeast Asia, named AdZ Basket OOH, which combines Out-of-Home (OOH) advertising with In-App Digital Advertising in a single ecosystem.

The increase in digital transformation is influencing consumer behaviours and pushing brands to demand more data-driven and omnichannel strategies which can enhance campaign performance. While OOH advertising, such as billboards and transit ads, has traditionally been a high-impact medium, it has lacked the precision and real-time benefits offered by digital advertising. Historically, these channels have operated separately, limiting their potential effectiveness.

AdZ Basket's new platform addresses this divide by integrating OOH and in-app digital ads with an AI-driven system, allowing businesses to execute cohesive, cross-channel campaigns that connect with audiences at various touchpoints throughout their day.

The new solution is designed to enhance OOH campaigns by mirroring their content across in-app digital ads, thereby reinforcing brand recall and engagement. The platform uses artificial intelligence and real-time analytics to ensure brands are reaching appropriate audiences at optimal times and locations.

Advertisers benefit from seamless cross-channel ad placement, enabling streamlined management and optimisation of their campaigns. Furthermore, with capabilities for dynamic retargeting and tracking consumer interactions, brands can devise personalised retargeting strategies that boost conversions.

This launch positions AdZ Basket as a key player in Singapore and the broader Southeast Asian market, areas known for high urban mobility and smartphone usage. The company's approach aims to empower various stakeholders, from brands to agencies, with a scalable, impactful advertising model that merges the wide reach of OOH with the targeting precision of digital engagement.

Founder of AdZ Basket and Managing Director at Estontec Group, Levis Wilson, expressed enthusiasm for the platform's introduction into new markets, "We are thrilled to bring the power of OOH & In-App digital advertising, all under one roof, powered by our AI Driven platform to the Singapore and SEA markets." He further added, "Our goal is to help businesses scale their advertising efforts by providing powerful tools for precise targeting and real-time campaign optimization. We are committed to delivering tangible results that drive growth for brands in the region."

The integrated approach offered by AdZ Basket's new exchange is expected to offer several advantages to brands and advertisers. By ensuring that brand messages are visible in both public and personal arenas, the platform can increase ad effectiveness via heightened engagement and recall.

Moreover, the offering of real-time analytics enables brands to gain deep insights into consumer behaviour, foot traffic, and engagement rates, allowing for dynamic refinement of strategies. This translates into higher returns on investment and cost efficiency, with campaigns targeted towards relevant audiences to maximise conversion potential.

The AdZ Basket Exchange is designed for scalability, catering to businesses ranging from startups to global enterprises, all seeking to enhance their advertising impact.

The shift towards integrated, data-driven advertising solutions is being echoed across the industry, with AdZ Basket at the forefront due to its methodical approach. By providing brands with efficient means to connect with audiences across both OOH and digital platforms, the company aims to redefine advertiser-consumer engagement within a predominantly digital-focused environment.