Amperity unveils AI-driven Customer Data Cloud platform

Amperity has launched its AI-powered Customer Data Cloud aimed at improving customer data management.

The Customer Data Cloud is designed to transform raw customer data from a data warehouse into business assets using an AI-driven Lakehouse architecture. With data volumes expected to rise sharply, many brands are struggling to manage this information effectively. Statista data estimates that data creation and consumption will grow by 165% by 2028.

Tony Owens, CEO at Amperity, stated, "Our customers have asked for AI solutions to keep up with today's data demands. The difference between market leaders and laggards isn't just having customer data—it's how quickly they can transform it into strategic assets for the business."

"That's why we built the Amperity Customer Data Cloud—to give technologists the Customer AI they need to quickly organise and democratise data."

The Customer Data Cloud standardises data, resolves identities, and builds profiles through AI-powered capabilities, significantly speeding up the creation and maintenance of customer profiles.

This advancement reportedly allows technologists to save 90% of their time on these tasks, substantially increasing efficiency in delivering business value.

The platform offers four core functionalities: AI-powered identity resolution, industry-specific data modelling, self-service data access, and intelligent change management.

These features enable both technical and non-technical users to manage data more effectively, reducing reliance on ongoing data requests.

Amperity also introduced several additional capabilities, including real-time tables for instant action on streaming data, Amperity Bridge for Snowflake for secure data sharing, and a zero-copy data storage option for AWS, allowing users to maintain control over their data storage.

Melissa Caplis, Senior Product Manager of Data at Alaska Airlines, shared her company's experiences with Amperity, saying, "When we started the Amperity partnership in 2016, our data was disorganised, limiting our ability to improve the guest experience and drive better business results."

"Using Amperity's identity resolution, we established our customer data foundation, including merging six million loyalty members from two databases into one after an acquisition and resolving 169,000 dual loyalty accounts," Caplis added.

"This foundation was 2.3 times more accurate than a leading consulting firm. As a result of having unified customer profiles, loyalty conversion increased by 197%. Amperity has fundamentally changed our understanding of our customers."

At BECU, similar advantages have been observed. Jeanne Jones, Vice President of Digital Marketing and Analytics at BECU, said, "You can't be relevant if you don't have the most up-to-date data. Amperity enables our engineering team to combine and aggregate data from different sources."

"This level of accessibility saves us 26+ hours a week on email dashboard reporting. It also saves 50+ hours on digital marketing outbound execution. We now have a deeper understanding of our members and the ability to provide them with the most suitable and timely offers."

These endorsements highlight the potential of the Customer Data Cloud to significantly improve data accuracy and operational performance across various sectors.