Ampverse launches Pixel division for virtual brand engagement

Ampverse Group has introduced its new division, Pixel, to develop gaming communities and connect global brands with leading entertainment platforms in Southeast Asia and the Gulf States.

The new venture, available in Vietnam, Thailand, and the Philippines, aims to deliver digital experiences for gamers and foster brand-to-consumer connections inside popular gaming platforms such as Roblox, Minecraft, and Grand Theft Auto.

Ampverse is committed to building gaming communities by creating servers, mini-games, branded skins, digital products, and immersive brand activations. This initiative aims to target gamers within virtual communities and develop the company's own Ampverse virtual communities alongside those for brand partners.

Charlie Baillie, CEO of Ampverse Group, stated, "We are witnessing a momentous change in how brands increasingly engage with consumers in innovative digital environments. Our mission is to build a portfolio of owned and operated gaming communities and also help brands seamlessly integrate into virtual worlds, delivering authentic and memorable experiences while driving real business outcomes."

One of the highlights for Ampverse will be the release of Grand Theft Auto VI, anticipated in September. The game is projected to generate over USD $3.2 billion in its first year and provide a significant opportunity for brands to engage with a large global audience through innovative in-game activations.

Ampverse has already established partnerships with numerous brands and game publishers, including KFC, Nescafe, Redbull, Tencent, Razer, Chupa Chups, Burger King, Doritos, Samsung, Mastercard, and Oppo, to activate across various gaming channels. These partnerships involve influencers, esports partnerships, gaming events, and gaming media buys.

"By leveraging these dynamic virtual worlds, Ampverse Pixel is crafting immersive experiences that captivate global audiences and redefine interactive storytelling. We have the experience and understanding of the gaming market to help bring companies into this world via a range of branded activations," Baillie added.

Ampverse's initiative aligns with the predicted growth in the global games industry, expected to reach $280.1 billion by 2031, as reported by Midia research. Gaming platforms are increasingly becoming essential touchpoints for brands aiming to reach diverse and engaged audiences across the globe.

Ampverse has a presence in Southeast Asia and the Gulf States through its Pulse gaming marketing services. It also launched a gaming media division, Pulse Media, which aims to provide brands with access to over 30,000 gaming creators' channels and in-game inventory. The Pulse Media offering includes live stream integration, reserved ads, programmatic buying, immersive non-disruptive ads, and AI-driven campaigns.

The company outlines several service capabilities for Pixel's operation. These include development services for creating and maintaining experiences across platforms, long-term community-building strategies, localisation for cultural relevance, marketing via its in-house agency, Ampverse Pulse, revenue strategies to engage players, and analytics for optimising performance based on real-time data.