AppsFlyer unveils AI-powered marketing tools for app-first brands
AppsFlyer has launched eight new products targeting businesses operating in app-driven, mobile-first markets such as Southeast Asia.
The products are part of what AppsFlyer is now calling its Modern Marketing Cloud, intended as a unified platform for marketing measurement, analytics, and automation. The platform uses artificial intelligence to help brands improve marketing performance as digital commerce and engagement via mobile apps rise in markets including Indonesia, Vietnam, Thailand, and Singapore.
Mobile-first focus
Designed specifically for mobile app attribution and growth, the Modern Marketing Cloud aims to provide marketers with tools for precision measurement and automation. It enables businesses to track performance and optimise return on investment in app-centric environments. AppsFlyer states the suite integrates attribution, deep linking, data collaboration, and workflow automation through artificial intelligence, addressing the needs of companies in fragmented, multi-channel landscapes.
AI capabilities
The launch includes the Agentic AI Suite, described as an execution layer for marketing intelligence. This suite offers an AI-ready data foundation, pre-configured agents, and a protocol for building autonomous agents that leverage mainstream large language models such as ChatGPT and Claude. Pre-built AI agents are designed to identify creative opportunities, surface daily insights, monitor workflow status, and highlight key performance trends using privacy-compliant data.
Data measurement
AppsFlyer's new Incrementality for User Acquisition tool quantifies the contribution of marketing touchpoints across the entire conversion funnel. The feature provides cross-network measurement and operates alongside attribution, removing manual setup from campaign lift measurement. The cross-platform journeys and LTV measurement features are aimed at consolidating user journeys spanning mobile devices, web, desktop, console, and connected TV, presenting marketers with comprehensive and accurate return on investment and long-term value insights.
Data collaboration
The Signal Hub product creates a foundation for data collaboration, supporting privacy-compliant data-sharing amid increased data fragmentation and signal loss. Built for first-party and partner data, it offers identity-resolution and clean-room technology to help brands and their partners build high-intent audiences and measure performance across blended marketing ecosystems.
Security and fraud prevention
An enterprise-grade security package introduces enhanced security controls, such as SAML 2.0 SSO, multi-token governance, extended audit logs, IP allow lists, and granular role-based access, aligning with Zero Trust principles. Additionally, an improved attribution model uses real-time AI analysis to detect and prevent click fraud, aiming to provide more trustworthy data and fairer outcomes for ad networks.
Dashboard and creative tools
AppsFlyer has also released a new dashboard interface upgraded with AI capabilities. The My Dashboards feature integrates various insights views and enables natural-language querying alongside embedded AI assistance, reducing reliance on business intelligence teams. The Creative Management Hub centralises processes for storing, managing, and analysing creative assets, automating optimisation and distribution, and providing AI-based scoring and recommendations to support creative development and deployment at scale.
"The Modern Marketing Cloud represents the next evolution of our mission, uniting measurement, data collaboration, and AI into one trusted, privacy-first platform," said Oren Kaniel, CEO and Co-founder, AppsFlyer.
"These products were built hand-in-hand with our customers and partners, tested across industries and regions over the past several months," said Barak Witkowski, Chief Product Officer, AppsFlyer. "Seeing how they've already helped brands identify new opportunities, maximize efficiency, and adapt to the AI era gives us tremendous confidence in what's ahead."
