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Appy Pie & Identity Digital partner to amplify global brand development
Tue, 16th Apr 2024

The domain extension portfolio, Identity Digital, and the no-code app development platform Appy Pie have embarked on a high-yield collaboration to enhance website and brand development for businesses globally. The partnership furnishes entrepreneurs with a broader variety of web addresses, empowering them to bolster their brands in a competitive market.

Appy Pie can now offer a wide selection of relevant domain names, such as .world, .live, or .agency, which align well with their users' personalised website architectures and foster increased customisation. This diversification of domain names reflects the enduring commitment of both enterprises to providing high-level and bespoke digital solutions to businesses worldwide.

Notably, Identity Digital's top-level domains (TLDs) have noticeably turbocharged Appy Pie's domain sales, registering an over 50% surge within the first month of this congenial alliance. This synergy highlights the broader benefits of domain reselling for businesses, demonstrating the potential for significant revenue growth.

The collaboration has seen Identity Digital's domains incorporated into Appy Pie's paid plans, and this new offering has driven new conversions and revenue upsurges. The integration has enriched Appy Pie's no-code platform, and its users are now enjoying the associated enhancements. Users can leverage various customisation features and tweak their applications based on evolving needs.

Akram J. Atallah, the CEO of Identity Digital, has lauded this collaboration. Commenting on the partnership, he confirmed, "By seamlessly integrating new domains into the Appy Pie platform, we've delivered innovative digital branding to customers while supporting our partners' revenue growth."

Abhinav Girdhar, Founder and CEO of Appy Pie, reciprocated the sentiments, stating that the collaboration with Identity Digital has already seen remarkable success. "We chose Identity Digital because of its expertise and commitment to empowering businesses. Together, we are simplifying the process for our customers to discover the perfect domain name and easily elevate their online presence."

Both parties stand to reap immense benefits from this concerted effort. This drive bolsters Identity Digital's partner programme and raises the visibility of its domains and reseller solutions. Concurrently, Appy Pie has a broader capacity to enlarge its user base, convert users to paid plans, and offer meaningful domain names that align with the personalised websites its customers build.

The collaboration between Identity Digital and Appy Pie marks a significant milestone in empowering businesses worldwide to enhance their online presence and brand development. Combining Identity Digital's diverse domain portfolio with Appy Pie's innovative no-code app development platform, both companies are poised to drive further growth and deliver tailored digital solutions to their customers. This partnership exemplifies the potential for strategic collaborations to create value and foster innovation in the digital landscape.