Cristiano Ronaldo partners with Binance for new NFT collection
Binance, the world's largest cryptocurrency trading platform by volume, has partnered with global football superstar Cristiano Ronaldo to launch a new Non-Fungible Token (NFT) collection titled "Forever Worldwide: The Road to Saudi Arabia." This collaboration allows fans to collect pieces of Ronaldo's legacy, with each NFT representing an iconic location that played a pivotal role in his illustrious career.
The collection offers fans the opportunity to access a wide array of perks, including vintage football shirts, match tickets, and the exclusive chance to meet Cristiano Ronaldo in person. The announcement highlights Ronaldo's trajectory from his humble beginnings in Madeira to his current status as a global football icon, promising fans innovative experiences and exceptional real-life rewards.
"I'm excited that this new NFT collection with Binance offers fans pieces of my journey throughout my football story," said Cristiano Ronaldo. "Each place in 'Forever Worldwide: The Road to Saudi Arabia' means a lot to me personally, and I can't wait for fans to see my career's big moments through this special artwork collection."
Sarah Dale, Head of Brand Partnerships at Binance, praised Ronaldo's extraordinary journey, stating, "To encapsulate this journey, we've worked with him to create our most remarkable NFT collection to date with the very best rewards ever offered for sports fans. Together, we're committed to reshaping fan engagement in sports, and this collection does that by opening up new horizons of NFT utility and levels of fan-connections."
The Forever Worldwide: The Road to Saudi Arabia NFT collection is divided into two significant drops during the upcoming football season, culminating in an auction in June for a limited collection of super super rare (SSR) NFTs. The first drop is set to commence on 29 May, showcasing iconic locations such as Madeira, Lisbon, and Manchester. Artwork from Portuguese artists Katt Phatt and Rodrigo Doin will represent the early stages of Ronaldo's journey, with Manchester's John Sheehan illustrating his meteoric rise in Manchester.
The second drop, launching on 6 June, will feature artworks representing Madrid, Turin, and Saudi Arabia. This includes designs by Spanish artist Lisett Ledn, highlighting Ronaldo's success in Madrid, Pasquale Garibaldi's depiction of his career in Turin, and Saudi artist Shaker Kashgari's illustration of his latest chapter in Saudi Arabia.
Later in June, a special limited collection of seven super super rare NFTs, designed by local artist Mr. Dheo, will be available through an online auction from 14 to 18 June. These NFTs pay homage to Ronaldo's unwavering dedication to his home country of Portugal. Super-fans who collect all NFTs in the Drop 4 collection will also have the chance to win one of the special SSR NFTs for free by participating in a quiz from 11 June.
The collection is priced at USD $35 per NFT across all locations, except for the limited SSR NFTs. It introduces a 'Collect to Earn' mechanism which enables collectors to start earning rewards from their first purchase. Rewards include vintage jerseys, football tickets, signed posters, and the chance to submit questions to Cristiano Ronaldo, which he will answer in a specially made video for NFT holders.
Holders of the SSR Portugal NFTs will receive an exclusive experience with Cristiano Ronaldo. This includes a trip to Riyadh, a ticket to a football game, and a personalised goal celebration moment with Ronaldo. The opportunity to access this unique experience will be open to top bidders in the auction on 14 June, as well as collectors who have gathered all six other NFT locations and won the SSR Portugal NFT in the quiz.
The first drop for the Forever Worldwide: The Road to Saudi Arabia NFT collection will be available exclusively on the Binance NFT Marketplace starting from 29 May 2024.
