Criteo named leader by IDC MarketScape for retail media

IDC MarketScape has recognised Criteo as a leader in the field of Worldwide Retail Media Network Service Providers.

The IDC MarketScape report for 2024 is the inaugural study focusing on the services that underpin the development and operation of retail media networks. Criteo is acknowledged as a leader among 13 service providers specialising in creating and managing these networks.

Criteo is a global technology company specialising in performance marketing. It provides solutions that enable brands and retailers to engage consumers effectively through personalised advertising. Focusing on retail media networks, Criteo utilises advanced artificial intelligence to connect retailers with a vast array of brands, helping them create customised advertising strategies. The company's Commerce Media Platform allows for integrating various media campaigns, ensuring that retailers can meet consumer needs at every stage of the purchasing journey.

Criteo's Commerce Media Platform utilises advanced artificial intelligence to connect retailers with significant demand from 2,900 brands. The platform enables retailers to engage consumers at various stages of their purchase journey. Currently, Criteo collaborates with 225 retailers to construct, manage, and expand customisable retail media networks, including a strategic collaboration with Microsoft Advertising.

Brian Gleason, Chief Revenue Officer and President of Retail Media at Criteo, stated, "We are thrilled to be named as a Leader by IDC MarketScape for worldwide retail media network service providers. We believe this recognition validates our work to provide retailers with a flexible solution that empowers them to effectively build, operate, and scale their media networks, while offering brands and agencies an easy-to-use platform to run campaigns across our 225 retailers."

This recognition follows other significant achievements for Criteo over the past year. These include gaining accreditation from the Media Rating Council (MRC) for retail media measurement and establishing a strategic collaboration with Microsoft Advertising.

Criteo's recognition as a leader in the IDC MarketScape report highlights its significant contributions to the retail media landscape. As the company continues to innovate and expand its platform, it remains well-positioned to support retailers and brands in navigating the complexities of digital marketing, ultimately enhancing the effectiveness of advertising in a competitive marketplace.