eCommerce News Asia logo
The latest digital commerce news for Asian businesses
Story image

Fashion retailers have no reason to fear digitalisation

By Contributor
Thu 1 Jul 2021

Article by SHOPLINE Singapore general manager Jeff Lim.
 

Singapore fashion retailers are going digital at a pace like never before, driven by government incentives as much as the constraints of the pandemic. But the journey can be confusing, frustrating, and sometimes result in missed opportunities.

Retailers who are new to the game often struggle to define what digitalisation should look like. Those already underway with it start energetically but can find it hard to maintain the pace. They are overwhelmed by the varying costs of implementation, and the pressure to get to grips with data and analytics. But it doesn’t have to be difficult, and the right eCommerce partner can make all the difference.


A simple setup changes everything
 
In fashion, products can change hands in seconds, and retailers have difficulty keeping up with their inventory, not to mention responding to enquiries manually across different platforms. This is where omnichannel retailing comes in. 

Omnichannel retailing essentially means controlling everything, including inventory, payments, owned online channels, physical stores and social media assets, from a single dashboard. Taking this step can reduce costs as well as errors.

As much as possible, retailers should aim to automate their processes. Live stream shopping tools have proved popular because their AI technology helps merchants crunch performance statistics such as viewer counts, viewers’ actions of adding products to shopping carts, and the number of live sales.

Of course, digital tools can only get retailers so far. It’s often said that creativity is the key to success, and this is especially true for fashion retailers. Merchants play an essential role in differentiating one brand from the next. An inspiring brand story, well-designed catalogues and an understanding of visual merchandising can make a huge difference.

Retail is a people business, and no one is an island — so it pays to learn from others, and it’s never been easier to access resources such as free webinars with Q&A sessions. Keeping an eye on merchants in other parts of the world can also be a significant source of inspiration.

Merchants often assume shifting online means guaranteed revenue. But the investment does come with a certain level of responsibility. The most versatile merchants are open to adopting an integrated approach, meaning they are willing to spare a part of their budget on digital marketing like social media advertisements. 

Merchants should also look into fresh approaches when pushing out new products to differentiate themselves from their competitors. In addition to their day-to-day tasks, monitoring consumer data is vital to predict and manage inventory. 


Finding the right partner defines the journey

Working with local fashion retailers on the ground opens our eyes to their specific needs. Unfortunately, some merchants may think it’s an either-or situation when it comes to going digital. They pick between setting up an online website and opening a store on an online marketplace — not realising that these channels can be integrated somehow and that they can all be managed simultaneously, as long as they understand how it works. The best part? All of this can be done at a low cost.

A smart commerce enabler offers merchants ease and comfort throughout the digitalisation journey. It helps them manage their own sales channels in an organised and cost-efficient way, providing the same benefits of large-scale logistics players and marketplaces without working directly with them.

It is estimated that the Southeast Asian eCommerce market nearly doubled in 2020, from US$38 billion to $62 billion — and the trend shows no signs of slowing down. The region is also growing increasingly competitive, and organisations should compare the various digital solutions out there and speak with the representatives on the ground to find a suitable one.

Cost will always be a barrier for merchants on their digitalisation journey, and solutions providers have a duty to price their services fairly and explain clearly what people are paying for.

Ultimately, omnichannel retail need not be overwhelming. It is here to stay, and — with the right approach, technology and partner — will prove to be a great ally for fashion retailers.

Related stories
Top stories
Story image
CRM
Zendesk announces new conversational CRM solutions
“The last few years have made it obvious that digital is the front door, convenience is paramount and relationships are anchored in conversations."
Story image
Artificial Intelligence
SAS unveils AI experience to improve kids' batting abilities
SAS has created The Batting Lab, an interactive experience using AI, computer vision and IoT analytics to help kids improve their baseball and softball swings.
Story image
SAS
New SAS service overcomes subscription fatigue for media companies
SAS has launched SAS 360 Match which helps media companies move towards a AVOD model to generate revenue as subscribers cancel.
Story image
Gaming
Mastercard users can now use rewards points in gaming
Mastercard has launched Mastercard Gamer Xchange (MGX), allowing APAC consumers to convert their rewards points into gaming currency.
Story image
Alibaba Group
Alibaba’s Cainiao Network uses solar power for warehouses
Alibaba Group's logistic arm Cainiao Network has installed 100,000m2 of solar panels on its warehouses so far in its push to build a global green supply chain
Story image
Customer experience
Dell Technologies expands edge innovations for retailers
Dell Technologies has announced the expansion of its edge solutions to help retailers quickly generate more value and deliver enhanced customer experiences.
Story image
Open banking
A look at the rewards and risks of open banking - report
RiskBusiness says its report on open banking finds that while it holds much potential, financial services firms need to ensure they have robust, risk processes.
Story image
Digital Marketing
Smith Brothers Media to drive marketing enhancements for Emperor Champagne
SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance. 
Story image
Amazon Web Services / AWS
Databricks strengthens AWS partnership with new Lakehouse offering
Customers will experience faster onboarding and unified account administration to make building a Databricks Lakehouse on AWS easier.
Story image
Jabra
Hands-on review: Jabra GN PanaCast 20 webcam
We get our hands on a Danish-designed high end webcam that has some rather unique artificial intelligence (AI) features.
Story image
Customer experience
8x8 and Genesys collaborate on customer service solution
With the new integration, organisations can align agents and the appropriate subject matter experts to collaborate for better customer outcomes.
Story image
Hugosave
Hugosave granted Major Payment Institution license
Hugosave has been granted a Major Payment Institution (MPI) licence from the Monetary Authority of Singapore (MAS).
Sift
Knowing the mechanics of retail fraud can greatly improve your chances of preventing an online attack. Read the new infographic by Sift to discover how your business can be prepared.
Link image
Story image
Mobility
Hands-on review: STM laptop bags
The advent of hybrid working has meant we need laptop bags. We got our hands on two of the most popular laptop bags from STM.
Story image
Amazon Web Services / AWS
Snowflake and AWS partner to aid retail businesses
Snowflake has extended its relationship with AWS, to improve demand forecasting and delivery for the retail and CPG industries.
Sift
Having secure retail solutions can be a make or break factor for a customers satisfaction. Sift has the expert tools and expertise to keep retail practices safe and customers happy.
Link image
Story image
Cyber attacks
Cyber attacks on the rise due to skyrocketing bot traffic
Cyberattacks, especially automated ones, of all kinds are on the rise, primarily due to skyrocketing bot traffic.
Story image
Machine Learning
Moloco launches updates to Cloud Demand-Side Platform
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
Story image
CRM
Salesforce launches AI-based insights with CRM Analytics
Salesforce announces CRM Analytics, AI-based insights for sales, marketing, and service teams in every industry.
Sift
Connected e-commerce apps are the future of retail and higher revenue growth. Read the new ebook by Sift to find out how to maximise your business potential.
Link image
Story image
Gartner Magic Quadrant
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
Story image
Informatica
Informatica launches new Intelligent Data Management Cloud for retail
Informatica has announced the launch of its new Intelligent Data Management Cloud (IDMC) for retail, with the aim of helping solve problems related to data fragmentation and complexity.
Story image
Webcam
Hands-on review: OBSBOT Tiny 4K PZT Webcam
We get our hands on a very reasonably priced business webcam with a bunch of unique features driven by artificial inteligence.
Story image
Forrester
commercetools named a Leader in B2B Forrester report
commercetools has been named a Leader in The Forrester Wave: B2B Commerce Solutions, Q2 2022 report, receiving the highest scores possible in 10 criteria.
Story image
Startup
Alibaba Cloud launches initiatives for startups, developers
“The interest of so many cutting-edge startups in our events signals the momentum of technological innovation in Singapore and across the APAC region."
Story image
SYSPRO
Study: External collaboration vital to help disconnected supply chains
A new study by SYSPRO has revealed that external collaboration may be the key to realigning the links of disconnected supply chains.
Story image
Snowflake
Snowflake launches data cloud platform for retail sector
Snowflake has announced the launch of its Retail Data Cloud to break down data silos and improve business agility and customer experiences in the retail sector.
Story image
Microsoft
FIS Modern Banking Platform now available on Microsoft Azure
FIS says the partnership will expand its digital online banking to markets like New Zealand, the United Kingdom and Thailand
Sift
Navigating digital fraud and dispute can be tough. The Q4 2021 Digital Trust & Safety Index by Sift can give helpful insights to your business on keeping safe and prepared online.
Link image
Story image
Fintech
Airwallex announces global expense management platform
Airwallex has announced the launch of its global Expenses platform, offering modern solutions for organisations to manage their expenses in a quick, seamless and straightforward manner.
Story image
Remote Working
Better tech key to adapting to the hybrid workplace - Adobe
The shift to hybrid work has been a boon for many information workers, but also comes with its share of challenges, particularly with regards to technology.
Story image
Artificial Intelligence
Uniphore and Probe CX partner to deliver enhanced CX solutions
The new global partnership will involve Probe CX leveraging Uniphore’s conversational automation platform to create enhanced solutions, which involve personalisation and automation.
Story image
Fintech
Incumbent banks must embrace data-centric capabilities
Retail banks are lagging in their ability to offer true omnichannel experiences, as customers pivot to competitors that offer more personalised experiences.
Story image
CRM
Freshworks launches new CRM with Shopify availability
Freshworks has launched a new customer relationship management (CRM) solution, which has also been made available on the Shopify apps store.
Story image
Collaboration
Is video technology the future of retail?
The way we hunt for and buy products has forever changed with innovative technology designed to take customers from their initial curiosity through to purchase
Story image
Pinterest
Pinterest partners with WooCommerce and launches app
The new app gives businesses of all sizes the power to turn their product catalogues into shoppable product pins on Pinterest
Story image
Marketplacer
Marketplacer and True Woo partner for wellness marketplace
Marketplacer has announced the completion of a new holistic online marketplace for True Woo, offering a range of products and services targeted at individuals seeking ways to improve their wellbeing.
Story image
Digital Transformation
Over half of SEA users say SMBs should use digital payments
According to a Kaspersky study, more than one in two SEA users say small businesses should be using digital payments.
Story image
Phishing
Retail and wholesale at significant risk of phishing attacks
New research from Zscaler has found that many retail and wholesale environments are at significant risk, with a 400% increase in phishing attacks being reported in the last 12 months.
Story image
Phishing
New survey shows heightened online payment risks in Asia
A surge in digital payments has significantly increased banking security risks in Asia.
Story image
Esker
Esker named Challenger in 2022 Gartner Magic Quadrant
Esker has been named a Challenger in the 2022 Gartner Magic Quadrant for Integrated Invoice-to-Cash Applications.
Story image
Collaboration
Zoom announces CX innovations for 'work anywhere' workforce
Zoom Video Communications has unveiled its latest innovations in the Zoom platform to help businesses improve customer and employee experiences.
Story image
SaaS
Forrester Research names BigCommerce a Strong Performer
BigCommerce has announced it has been named a Strong Performer by Forrester Research in both the Forrester Wave: B2C Commerce Solutions, Q2 2022 and the Forrester Wave: B2B Commerce Solutions, Q2 2022 reports.
Story image
Microsoft
Microsoft launches Startups Founders Hub Platform in Asia
"Our cloud services and solutions are designed to empower founders to concentrate on what they do best - innovate at their own pace."