Framer launches AI agents for website creation & editing

Framer has launched Framer Agents for website creation and management, adding artificial intelligence tools directly to its website platform.

The release also includes External Agents, which connect third-party AI tools to Framer projects; Branching, for reviewing changes before publication; and a new Community platform that combines its marketplace and showcase features.

Framer Agents work within live website projects rather than producing code or mock-ups that must be rebuilt elsewhere. Users can edit pages, components, styles, CMS content, SEO settings and publishing workflows in the same environment used to design and publish websites.

The approach addresses a common problem in web design workflows: marketing and design teams can create early concepts with AI tools but still need developers to turn them into live pages. Framer is positioning the product for both day-to-day site updates and new site builds.

The tools can generate layouts, update existing pages, write copy, manage CMS content, add metadata and alt text, create code components, make layouts responsive, and check sites for broken links, accessibility issues, low contrast and inconsistent styles.

Koen Bok, Co-Founder and Chief Executive Officer of Framer, described the gap the company is trying to address. "Most AI design tools give you output you can't really edit unless you can code. Framer Agents work more like a senior designer would: directly on the canvas, taking turns with you until the site feels right," he said.

Users can move between AI-generated work and manual editing in the design canvas, with changes remaining native to the platform. Framer argues this makes the process easier to inspect, refine and publish than workflows based on text prompts alone.

External tools

Alongside the main release, Framer is opening its platform to external AI coding and assistant products. Claude Code, Codex, Cursor and Gemini CLI can now connect directly to Framer projects and use website context and design system information from those projects.

That could appeal to teams that already use external AI tools but want outputs to remain within a visual website editor. Instead of exporting work between systems, changes can stay editable and publishable within Framer.

Review process

Branching is aimed at teams that want tighter controls over AI-made edits on live sites. Users can ask agents to make changes in a separate branch, compare versions, review the results and publish only after approval.

Jorn van Dijk, Co-Founder of Framer, said the design interface matters as much as the AI model. "AI can get you to a first version fast. The hard part is getting it right. Designers point, compare, move things around, and feel when something starts to work. That doesn't happen in a text box. The design canvas is where taste shows up, so that's where AI needs to live," he said.

Framer tied the launch to a broader shift in website operations from one-off redesigns to continuous editing and maintenance. Citing findings from its State of Sites Report, the company said 53% of website work involves maintenance and edits, while 70% of website projects are deprioritised because they are too slow or difficult to ship.

Framer also highlighted customer examples, saying Perplexity built its entire site without developers and that Superhuman now completes 85% of its website work through design and marketing teams alone.

Scale claims

Framer said it is used by 188,000 companies across 200 countries and supports more than four million published websites. It added that those sites attract about 364 million monthly active visitors.

Those figures suggest Framer is trying to extend beyond its roots in design software into a larger share of the website production market. Its focus on publishing, maintenance, content operations and review tools places it in competition not only with design software providers but also with website builders and AI-assisted coding products.

Creator economy

Framer's new Community platform brings together its Marketplace, Gallery and Awards into a single destination for creators. The service is intended to let users share work, build a reputation and earn money through templates, components, contests and other social features.

According to Framer, more than 7,000 creators already sell templates and components through its marketplace. The company said it paid USD $6.5 million directly to creators in 2025 and does not take a cut.

Customers including Perplexity, Miro, Cal.com, Bilt, Superhuman, Dribbble and Zapier use Framer to manage website work without traditional design-to-development handoffs.