GapMaps launches GapFinder to aid strategic site planning

GapMaps has introduced a new tool named GapFinder within its GapMaps Live platform, aimed at assisting businesses in making more informed decisions regarding their physical locations.

GapFinder is crafted to cater to various sectors such as retail, quick service restaurants, petrol stations, fitness centres, aged care facilities, and childcare centres.

The feature promises to transform complicated datasets into actionable insights, thus helping organisations in optimising existing networks and strategising future growth plans with greater certainty.

Managing Director and Founder of GapMaps, Anthony Villanti, commented on the importance of strategic planning in network expansion. "Success in network planning and market expansion relies on the ability to identify and strategically target growth opportunities," Villanti stated. "GapFinder bridges the gap between raw data and strategic action, providing network planners with clear, prioritised answers to complex location strategies."

"This enables them to identify optimal locations faster and with greater precision."

GapFinder offers several benefits, including the rapid identification of untapped opportunities and provision of clear insights for site selection, which aims to simplify decision-making processes leading to informed business growth. Additionally, it presents a flexible analysis for different formats, ensuring tailored expansion strategies across industries.

The feature is outfitted with intuitive visualisation tools for comparing location opportunities, market gap analysis to avoid site cannibalisation, and validated expansion plans to safeguard investments by utilising robust location intelligence. These capabilities are designed to process intricate data into actionable insights, assisting businesses in making prompt and accurate decisions regarding their expansion plans.

According to Villanti, "GapFinder helps businesses rank potential sites based on key success factors and integrate them into their strategic roadmap within GapMaps Live, streamlining decision-making." Furthermore, he emphasised its value for both retailers and developers in identifying prime locations across various industries. "GapFinder gives users unparalleled insights," Villanti continued. "In doing so, it helps users uncover prime growth opportunities quickly and efficiently, reducing time spent on manual analysis and importantly, taking the risk out of location decisions."

GapMaps, established in 2013, operates globally from its bases in Australia, providing solutions that adapt to multiple industries and enhance network strategies through location intelligence.

The company's platforms are currently utilised by over 500 brands across Australia, New Zealand, Asia, the Middle East, and Africa to enhance business decision-making through precise and accessible location data.