GoWit launches self-service retail media setup in 15 minutes

GoWit has announced the launch of a self-service integration solution that allows retailers to set up their retail media advertising platform in just 15 minutes at no cost. This new initiative follows the announcement of USD $1.3 million in funding earlier this month, aimed at enhancing the retail media integration process and facilitating the company's expansion across Europe and MENA.

Retailers and marketplaces have traditionally faced a complex and resource-intensive process—spanning three to six months—to integrate new retail media platforms. This often required a substantial initial investment and significant engineering effort, leaving retailers waiting for the integration to complete before they could begin generating revenue.

To address these challenges, GoWit's new solution aims to democratise access to retail media by offering a streamlined, self-managed onboarding process. Retailers can now securely log in with LinkedIn, set up a personalised dashboard, and create their first ad campaign within minutes. This process allows them to gain immediate access to GoWit's full suite of retail media advertising tools.

The GoWit platform features advanced targeting capabilities that deliver personalised ads to high-intent shoppers, utilising first-party data insights on user behaviour and preferences. Additionally, the platform supports high-performing sponsored ad formats, such as Sponsored Banners and Sponsored Product Ads, designed to enhance brand awareness, product visibility, and sales.

Retailers are also offered a self-service dashboard, Retail Media Academy, and comprehensive documentation to ensure a full self-service experience. The platform's real-time analytics feature allows retailers to track advertising campaign performance, providing valuable insights to optimise ad strategies through data-driven decision-making.

Central to GoWit's new self-service feature is an SDK code library. By embedding pre-written code into their websites, retailers can send requests to GoWit's ad server, display relevant ads, and track events with minimal effort. This significantly reduces the time and labour traditionally required for server-side integration.

The integration process can now be completed in just 15 minutes, enabling retailers to launch ad campaigns and earn revenue almost immediately. The entire onboarding process is automated and self-service, eliminating the need for retailers to contact the company, schedule a demo, or wait for project creation. This ensures no disruption to their existing technology stack and allows them to manage everything independently.

GoWit offers flexible pricing tiers, automatically starting retailers on a free tier to run retail media ads without any upfront cost. Emrah Adsan, co-founder and CEO of GoWit, stated, "The launch of a completely self-service retail media integration solution is game-changing. We're excited to give our customers the tools they need to own their advertising efforts and start generating revenue as fast as possible, with minimal disruption and investment."

Gzde Cvelek, Head of Technology at Modanisa, shared, "Working with over 650 global brands, we needed a Retail Media solution adaptable for all. GoWit delivered a seamless integration, eliminating tech barriers and cutting costs. Now, our brands can launch ad campaigns in seconds and monetise instantly."