eCommerce News Asia logo
The latest digital commerce news for Asian businesses
Partner content
Story image

Interview: Sitecore explains why 'composable' will be the future of the digital experience

By Sara Barker
Tue 23 Nov 2021

A reasonably new term in the IT industry called 'composable' reflects the divergence away from entire technology stacks delivered to an organisation from one vendor and towards a stack from multiple vendors.  This change also reflects that businesses are no longer trying to 'future proof' their technologies in a fast-changing environment that quickly renders functions obsolete or out-of-date. Instead, the entire concept of 'composable' is based on understanding the needs of an organisation right now.

"It's difficult to find one vendor or platform that can do every job, especially when the marketing landscape has exploded in the last decade," says Sitecore's Asia Pacific and Japan VP solution engineering, Nik Hendel.

"So instead of an organisation searching for one technology that does everything, they look at point or best-of-breed solutions for specific needs. A solution can be tailored for a specific problem like content, experience, or commerce - and an organisation would look at a content management system, a personalisation suite, or a commerce tool. This is composable architecture that satisfies an organisation's specific requirements."

Composable architecture gives organisations more freedom to focus on immediate business needs instead of guessing what they might need in the future. This, according to Sitecore, can elevate organisations to outpace their competition by 80% in implementing new features quickly. But, composable means shifting away from monolithic platforms of old.

Hendel uses the example of digital experience platforms (DXPs). They evolved from classic content management like static websites into omnichannel platforms and personalised experience across every channel.

"You want to provide the best experience across these channels, but you need to understand what's relevant for them. Are customers there because they're making a transaction or are they looking at content? It boils down to the data you collect and making sure that you present the right content for those visits."

However, Hendel adds, DXPs commonly include many features that organisations may not use straight away. In contrast, Composable architecture enables businesses to focus on specific toolsets required immediately.

The benefit of composable architecture is that organisations can make sure their toolsets can integrate with other tools and produce results faster. As a result, they can speed up time to implementation and operation. Once the process is complete, organisations then focus on the next potential feature from the same vendor - or an entirely different vendor. That choice of best-of-breed solutions underpins composable architecture.

So how can CIOs manage their technology stack across content, experience, and commerce? Hendel first points to software-as-a-service (SaaS) technologies.

"SaaS prevents businesses from taking on technical debt either in-house or in the solution itself - when the vendor manages it; there's a lot less complexity. However, it's also important to have a clear delineation of responsibilities between businesses and their vendors. Understand what the vendor will take care of and how it provides interaction points for businesses. These could be APIs, for example. 

"It's also important to be able to swap solutions out. If you've found that the vendor doesn't quite fit, or a new technology comes along, it needs to be easy to swap the underlying technology, how it interacts with other technologies, and how it presents to customers. It makes it much much easier to make sure that you as a business understand what's going on, instead of leaving that to a little bit more ambiguous integration or solution where you don't have full control."

"If you're looking at implementing a solution as part of your digital transformation, focus on the business requirements you need right now, rather than a massive five-year-strategy that often results in a lengthy decision-making process. Then focus on tools  - a composable approach enables you to buy a product you need without being tied to a specific vendor."

Your market can change in an instant. Is your organisation ready to adapt?

Get the white paper, Gartner: Adopt a Composable DXP Strategy to Future-Proof Your Tech Stack here.

Related stories
Top stories
Story image
Artificial Intelligence
Gartner reveals top three tech trends for banks this year
Gartner says generative artificial intelligence, autonomic systems and privacy-enhancing computation are gaining traction in banking and investment services.
Story image
Logistics
Dematic robotic solutions win big at Singapore technology awards
Dematic has won the Robotics-Logistics award at the recently concluded Singapore Business Review Technology Excellence Awards.
Story image
Manhattan Associates
Shortening the click-to-customer cycle through smart technologies
Speed of delivery without accuracy is a dealbreaker for consumers. How can retailers operating in an omnichannel environment overcome the challenge of click-to-customer cycle times.
Story image
CrescoData
SPS network now available to CrescoData eCommerce customers
CrescoData, a Pitney Bowes Company and PaaS business in the commerce space, says its customers can now connect to the SPS Commerce Retail Network.
Story image
Alibaba Group
Alibaba’s Cainiao Network uses solar power for warehouses
Alibaba Group's logistic arm Cainiao Network has installed 100,000m2 of solar panels on its warehouses so far in its push to build a global green supply chain
Story image
Collaboration
Zoom announces CX innovations for 'work anywhere' workforce
Zoom Video Communications has unveiled its latest innovations in the Zoom platform to help businesses improve customer and employee experiences.
Story image
Customer experience
Research unveils precarious customer loyalty for retailers
New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.
Story image
Digital Transformation
Over half of SEA users say SMBs should use digital payments
According to a Kaspersky study, more than one in two SEA users say small businesses should be using digital payments.
Story image
Collaboration
Is video technology the future of retail?
The way we hunt for and buy products has forever changed with innovative technology designed to take customers from their initial curiosity through to purchase
Story image
Amazon Web Services / AWS
Databricks strengthens AWS partnership with new Lakehouse offering
Customers will experience faster onboarding and unified account administration to make building a Databricks Lakehouse on AWS easier.
Story image
Open banking
A look at the rewards and risks of open banking - report
RiskBusiness says its report on open banking finds that while it holds much potential, financial services firms need to ensure they have robust, risk processes.
Story image
DocuSign
DocuSign introduces new offering to help growing businesses
DocuSign has announced a new solution to help growing organisations centralise and automate the creation, negotiation, and secure storage of their contracts.
Story image
Esker
Esker named Challenger in 2022 Gartner Magic Quadrant
Esker has been named a Challenger in the 2022 Gartner Magic Quadrant for Integrated Invoice-to-Cash Applications.
Story image
Microsoft
Microsoft launches Startups Founders Hub Platform in Asia
"Our cloud services and solutions are designed to empower founders to concentrate on what they do best - innovate at their own pace."
Story image
Mobility
Hands-on review: STM laptop bags
The advent of hybrid working has meant we need laptop bags. We got our hands on two of the most popular laptop bags from STM.
Sift
Knowing the mechanics of retail fraud can greatly improve your chances of preventing an online attack. Read the new infographic by Sift to discover how your business can be prepared.
Link image
Story image
Marketplacer
Marketplacer and True Woo partner for wellness marketplace
Marketplacer has announced the completion of a new holistic online marketplace for True Woo, offering a range of products and services targeted at individuals seeking ways to improve their wellbeing.
Story image
Digital Marketing
Smith Brothers Media to drive marketing enhancements for Emperor Champagne
SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance. 
Story image
Artificial Intelligence
SAS unveils AI experience to improve kids' batting abilities
SAS has created The Batting Lab, an interactive experience using AI, computer vision and IoT analytics to help kids improve their baseball and softball swings.
Story image
Phishing
Google reveals new safety and security measures for users
Google's new measures include automatic two step verification, virtual cards and making it easier to remove contact information on Google Search results.
Sift
Navigating digital fraud and dispute can be tough. The Q4 2021 Digital Trust & Safety Index by Sift can give helpful insights to your business on keeping safe and prepared online.
Link image
Story image
Forrester
commercetools named a Leader in B2B Forrester report
commercetools has been named a Leader in The Forrester Wave: B2B Commerce Solutions, Q2 2022 report, receiving the highest scores possible in 10 criteria.
Story image
Fintech
Airwallex launches new bank feed integration with NetSuite
Airwallex has launched a new bank feed integration with NetSuite, developed in partnership with NetSuite solution partner, Onlineone.
Story image
Microsoft
FIS Modern Banking Platform now available on Microsoft Azure
FIS says the partnership will expand its digital online banking to markets like New Zealand, the United Kingdom and Thailand
Sift
Connected e-commerce apps are the future of retail and higher revenue growth. Read the new ebook by Sift to find out how to maximise your business potential.
Link image
Story image
SAS
New SAS service overcomes subscription fatigue for media companies
SAS has launched SAS 360 Match which helps media companies move towards a AVOD model to generate revenue as subscribers cancel.
Story image
Phishing
New survey shows heightened online payment risks in Asia
A surge in digital payments has significantly increased banking security risks in Asia.
Story image
Pinterest
Pinterest partners with WooCommerce and launches app
The new app gives businesses of all sizes the power to turn their product catalogues into shoppable product pins on Pinterest
Story image
Hugosave
Hugosave granted Major Payment Institution license
Hugosave has been granted a Major Payment Institution (MPI) licence from the Monetary Authority of Singapore (MAS).
Story image
CRM
Salesforce launches AI-based insights with CRM Analytics
Salesforce announces CRM Analytics, AI-based insights for sales, marketing, and service teams in every industry.
Story image
Customer experience
8x8 and Genesys collaborate on customer service solution
With the new integration, organisations can align agents and the appropriate subject matter experts to collaborate for better customer outcomes.
Story image
Remote Working
Better tech key to adapting to the hybrid workplace - Adobe
The shift to hybrid work has been a boon for many information workers, but also comes with its share of challenges, particularly with regards to technology.
Story image
Gaming
Mastercard users can now use rewards points in gaming
Mastercard has launched Mastercard Gamer Xchange (MGX), allowing APAC consumers to convert their rewards points into gaming currency.
Story image
SaaS
Forrester Research names BigCommerce a Strong Performer
BigCommerce has announced it has been named a Strong Performer by Forrester Research in both the Forrester Wave: B2C Commerce Solutions, Q2 2022 and the Forrester Wave: B2B Commerce Solutions, Q2 2022 reports.
Story image
Syfe
Syfe enters Hong Kong with digital investment platform
Syfe has announced its entry into Hong Kong, marking the company's first market expansion since its launch in 2019.
Story image
Machine Learning
Moloco launches updates to Cloud Demand-Side Platform
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
Story image
Jabra
Hands-on review: Jabra GN PanaCast 20 webcam
We get our hands on a Danish-designed high end webcam that has some rather unique artificial intelligence (AI) features.
Story image
Cybersecurity
More than 40% of banks worried about cloud security - report
Publicis Sapient's new report finds security and the lack of cloud skills and internal understanding of business benefits are big obstacles for banks moving to the cloud.
Story image
Customer experience
Dell Technologies expands edge innovations for retailers
Dell Technologies has announced the expansion of its edge solutions to help retailers quickly generate more value and deliver enhanced customer experiences.
Sift
Having secure retail solutions can be a make or break factor for a customers satisfaction. Sift has the expert tools and expertise to keep retail practices safe and customers happy.
Link image
Story image
Techday
Techday introduces new IT Reports section across all sites
Techday is once again striving to provide the best experience for our clients, and we are pleased to announce a new section dedicated to asset promotion.
Story image
Fintech
Incumbent banks must embrace data-centric capabilities
Retail banks are lagging in their ability to offer true omnichannel experiences, as customers pivot to competitors that offer more personalised experiences.
Story image
Webcam
Hands-on review: OBSBOT Tiny 4K PZT Webcam
We get our hands on a very reasonably priced business webcam with a bunch of unique features driven by artificial inteligence.
Story image
Sustainability
Hootsuite 2021 Impact Report shows workforce more diverse
Hootsuite has released its annual 2021 Impact Report detailing the results of its social impact initiatives following the launch of its corporate guiding principles.