eCommerce News Asia logo
The latest digital commerce news for Asian businesses
Partner content
Story image

Interview: Sitecore explains why 'composable' will be the future of the digital experience

By Sara Barker
Tue 23 Nov 2021

A reasonably new term in the IT industry called 'composable' reflects the divergence away from entire technology stacks delivered to an organisation from one vendor and towards a stack from multiple vendors.  This change also reflects that businesses are no longer trying to 'future proof' their technologies in a fast-changing environment that quickly renders functions obsolete or out-of-date. Instead, the entire concept of 'composable' is based on understanding the needs of an organisation right now.

"It's difficult to find one vendor or platform that can do every job, especially when the marketing landscape has exploded in the last decade," says Sitecore's Asia Pacific and Japan VP solution engineering, Nik Hendel.

"So instead of an organisation searching for one technology that does everything, they look at point or best-of-breed solutions for specific needs. A solution can be tailored for a specific problem like content, experience, or commerce - and an organisation would look at a content management system, a personalisation suite, or a commerce tool. This is composable architecture that satisfies an organisation's specific requirements."

Composable architecture gives organisations more freedom to focus on immediate business needs instead of guessing what they might need in the future. This, according to Sitecore, can elevate organisations to outpace their competition by 80% in implementing new features quickly. But, composable means shifting away from monolithic platforms of old.

Hendel uses the example of digital experience platforms (DXPs). They evolved from classic content management like static websites into omnichannel platforms and personalised experience across every channel.

"You want to provide the best experience across these channels, but you need to understand what's relevant for them. Are customers there because they're making a transaction or are they looking at content? It boils down to the data you collect and making sure that you present the right content for those visits."

However, Hendel adds, DXPs commonly include many features that organisations may not use straight away. In contrast, Composable architecture enables businesses to focus on specific toolsets required immediately.

The benefit of composable architecture is that organisations can make sure their toolsets can integrate with other tools and produce results faster. As a result, they can speed up time to implementation and operation. Once the process is complete, organisations then focus on the next potential feature from the same vendor - or an entirely different vendor. That choice of best-of-breed solutions underpins composable architecture.

So how can CIOs manage their technology stack across content, experience, and commerce? Hendel first points to software-as-a-service (SaaS) technologies.

"SaaS prevents businesses from taking on technical debt either in-house or in the solution itself - when the vendor manages it; there's a lot less complexity. However, it's also important to have a clear delineation of responsibilities between businesses and their vendors. Understand what the vendor will take care of and how it provides interaction points for businesses. These could be APIs, for example. 

"It's also important to be able to swap solutions out. If you've found that the vendor doesn't quite fit, or a new technology comes along, it needs to be easy to swap the underlying technology, how it interacts with other technologies, and how it presents to customers. It makes it much much easier to make sure that you as a business understand what's going on, instead of leaving that to a little bit more ambiguous integration or solution where you don't have full control."

"If you're looking at implementing a solution as part of your digital transformation, focus on the business requirements you need right now, rather than a massive five-year-strategy that often results in a lengthy decision-making process. Then focus on tools  - a composable approach enables you to buy a product you need without being tied to a specific vendor."

Your market can change in an instant. Is your organisation ready to adapt?

Get the white paper, Gartner: Adopt a Composable DXP Strategy to Future-Proof Your Tech Stack here.

Related stories
Top stories
Story image
CM Group recognised as Best Overall MarTech Company
MarTech Breakthrough has ranked CM Group as the Best Overall MarTech Company for the third year running and Cheetah Digital as Best Overall Marketing Campaign Management Solution.
Story image
Contact Centre
Treasure Data launches new customer experience functionality
Treasure Data has introduced a new strategic vision and product positioning for Customer Data Cloud, reflecting the company's focus.
Story image
Southeast Asia eCommerce market projected to grow 18% in 2022
According to a new study published by Ascential Digital Commerce, eCommerce sales in Southeast Asia are projected to grow 18% in 2022, reaching up to USD$38.2 billion.
Story image
Classiscam threat expands to target leading platforms in Singapore
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.
Story image
SC Ventures launches fintech startup for retail banking
SC Ventures has launched Appro, a fintech startup, to simplify the retail banking user journey, aiming to foster greater efficiency in application processes for retail banking products.
Story image
KICKS CREW selects Forter to help scale global eCommerce operations
KICKS CREW has selected Forter to help scale its global digital commerce operations.
Story image
Artificial Intelligence
Oracle unveils AI-powered application to automate sales
Oracle has unveiled the next generation of Fusion Sales, an application that automates sales and identifies the opportunities worth pursuing.
Story image
Infobip’s SMS and WhatsApp services are now available through Microsoft
Infobip has integrated its WhatsApp and SMS channels through Microsoft Dynamics 365 Sales and Microsoft Dynamics 365 Marketing.
Story image
Mastercard reveals first-ever album titled Priceless
Mastercard's music album Priceless has been unveiled at the Cannes Lions Festival of Creativity and features 10 songs by 10 artists worldwide.
Story image
Havas Media Group
Havas solution meets critical time as brands shift to online sales
Havas Media Group says its Havas Market solution provides businesses with a strategic full-service eCommerce offering at a time when sales are increasingly moving online.
Story image
Employers look to hire inexperienced coders due to skills shortage
"Even inexperienced workers without prior qualifications or experience had managed to pivot to new roles in coding as long as they are willing to upskill."
Story image
UNIQLO operator chooses Adyen for multiple market payments
The operator of UNIQLO, Fast Retailing, has selected Adyen to power payments for its in-store and online checkout in multiple markets.
Story image
Contact Centre
Customer service agents don't want to return to contact centres
A new report has revealed that 85% of customer service agents want to work full-time at home and not return to contact centre offices.
Story image
Marketplacer and Adobe accelerate partnership for enhanced commerce solutions
Marketplacer has accelerated its partnership with Adobe in order to further enhance the global commerce marketplace.
Story image
Artificial Intelligence
Salesforce announces new innovations for financial services
Salesforce has launched expanded financial services that offer more targeted and trusted automation to help teams unlock insights, deliver better customer service, and drive operational efficiencies.
Story image
Artificial Intelligence
Abnormal Security finds financial supply chain under threat
New research by Abnormal Security has found a rising trend in financial supply chain compromise as threat actors increasingly impersonate vendors.
Story image
Marketplacer and Intelligent Reach to help retailers sell online
Intelligent Reach can now support Marketplacer marketplaces that want to sell their products through other places, such as Google and Facebook, eBay and Amazon.
Story image
Forrester names Pega a Leader in CRM Solutions 2022 report
Forrester Research has named Pega a Leader among 11 competitors in The Forrester Wave: Core CRM Solutions, Q3 2022 report.
Story image
Cost of fraud up 10 to 16% in APAC from pre-pandemic levels
LexisNexis Risk Solutions released the latest APAC edition of the True Cost of Fraud Study, which surveyed 387 risk and fraud executives.
Story image
Akamai research finds PayPal security measures utilised in new phishing scam
New research from Akamai has found that a new threat actor is parasitising benign WordPress sites to execute an extensive PayPal phishing scam.
Story image
Hands-on review: Jabra Engage 55 wireless headset
We get our hands on a German design professional headset that many knowledge workers could benefit from.
Story image
Security driving customer identity & access management adoption
"CIAM allows businesses to embed a secure identity layer into their consumer and SaaS applications, facilitating secure, seamless end user experiences."
Story image
Corpay partners with supply chain platform PracBiz Exchange
Corpay's new partnership with PracBiz’s allows more than 4000 B2B suppliers on the latter's platform to use Corpay's global payments services.
Story image
Customer experience
BillingPlatform introduces new enhancements to revenue management services
Some of the new developments include hosted payment pages, and new and updated connectors to Salesforce, NetSuite, OneSource, Avalara and other enterprise systems.
Story image
Robotic Process Automation / RPA
Western Union implements intelligent automation programme from SS&C Blue Prism and ISG
Western Union has successfully implemented a strategic intelligent automation programme from SS&C Blue Prism and its certified partner, ISG.
Story image
Digital Journey
NICE unveils new CXone capabilities with latest release
NICE has announced the Summer 2022 release of CXone, which adds new capabilities that enhance journey orchestration and complete performance.
Story image
Artificial Intelligence
Cyara rolls out comprehensive, automated chatbot feature
Cyara has unveiled new chatbot testing features with the latest release of Cyara Botium, creating a solution for comprehensive, automated chatbot testing and assurance.
Story image
Social Media
ActiveCampaign reveals consumers seek trusthworthy content
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
Story image
SAS is a leader in anti-money laundering - Forrester
The latest Forrester report revealed that SAS received the highest score in the anti-money laundering category of 15 vendors.
Story image
FedEx and eBay team up to boost APAC eCommerce options
FedEx Express' new alliance with eBay enables eBay sellers in APAC to sign up for a FedEx account and access the full spectrum of FedEx e-commerce delivery service options at competitive rates.
Story image
Airwallex launches an online payments app on Shopify
Airwallex has launched an online payments app on Shopify, allowing merchants to integrate a gateway plugin on their online store to accept payments from their global customers.
Story image
Microsoft Hong Kong partners with CUHK Business School
The collaboration sees CUHK Business School become the first business school as the authorised exam centre for Microsoft Certifications in Hong Kong.
Story image
Market growth
Salesforce unveils new offerings for consumer goods companies
Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.
Story image
Consumers want personalisation, but don't trust brands with their data
Customers expect personalisation during every brand interaction but they don't trust brands to keep their personal data secure and to use it responsibly. 
Story image
eCommerce fraud increasing pressure on businesses margins
It is vital for businesses to maximise the value of every dollar by turning away as many fraudulent actors as possible without blocking good customers."
Story image
Sitecore caters to modern marketing teams with CMS cloud launch
"Sitecore's move towards a composable SaaS offering for creating and delivering digital experiences is in line with what marketing teams are looking for.”
Story image
NOWPayments launches new service to analyse cryptocurrency fees
NOWPayments has launched a new network fee optimisation solution that analyses current network fees and picks the most profitable option out of the client's payout wallets.
Story image
Hundreds arrested, millions seized in global INTERPOL investigation
A two-month-long investigation by INTERPOL this year involved 76 countries and clamped down on organised crime groups behind telecommunications and social engineering scams.
Story image
Freshworks integrates with Google's Business Messages
"The integration with Freshworks makes it fast and easy for businesses to have conversations with their customers within the Google apps."
Story image
Corpay announces new collaboration with Triterras
Corpay and fintech firm Triterras have announced a new collaboration between Corpay’s Cross-Border business and Triterras Inc.    
Story image
Forter and ShopBack enhance partnership to further prevent fraud
Forter and ShopBack have enhanced their partnership with the addition of better eCommerce security solutions for customers.