Rithum appoints Mausam Bhatt as Chief Product Officer

Rithum has appointed Mausam Bhatt as Chief Product Officer, adding a new executive to lead its global product organisation.

Bhatt will oversee all product teams and work with the senior leadership group on product strategy. His remit includes developing a more unified platform, with a focus on artificial intelligence tools, automation and scale across Rithum's commerce, marketplace and retail media products.

He brings senior product experience from several large consumer technology and online commerce businesses. Most recently, Bhatt was Chief Product and Technology Officer at Realtor.com, where he led product and engineering and oversaw platform modernisation, including the use of AI tools.

Earlier in his career, he held senior product roles at Google, including work on Google Shopping, and served as Chief Product Officer at RetailMeNot. He was also part of the senior leadership team at Flipkart, where the business grew to more than 75 million users and more than USD $4 billion in annual revenue.

Rithum operates in the crowded market for software that helps brands and retailers manage product listings, orders, fulfilment and performance across online channels. Formed from the combination of CommerceHub and ChannelAdvisor, the company says it supports the full commerce process, from product discovery to order fulfilment and performance optimisation.

It also says it works with more than 40,000 companies managing over USD $50 billion in annual sales. Its customer roster includes Adidas, Best Buy, B&Q, Draper Tools, The Home Depot and Zalando.

Product focus

Bhatt will lead a product agenda that includes expanding AI-led functions under the RithumIQ brand. These include product content optimisation, automated catalogue mapping and predictive insights designed to improve performance across sales channels.

Another priority is automation in pricing, inventory management and fulfilment. Software suppliers are pushing merchants and brands to rely more heavily on automated decision-making as online retail operations become more complex and fragmented across marketplaces, direct-to-consumer sites and retail media networks.

The appointment suggests Rithum is seeking closer alignment across its product lines as retailers and brands press suppliers to simplify the mix of systems used to manage digital sales. Bringing product leadership under one executive can also help software groups make faster investment decisions, particularly as AI features are added across multiple products at the same time.

Chief Executive Officer Lou Keyes described the hire as part of the company's next phase. "Mausam brings exactly the depth of experience we need at this stage of Rithum's growth," said Lou Keyes, Chief Executive Officer, Rithum. "He has spent his career building platforms that serve hundreds of millions of consumers and businesses, and that's the level of ambition we're bringing to what we build next. His leadership will be instrumental as we continue to evolve our platform and deliver innovative solutions that help our customers stay competitive and grow."

AI push

Rithum's emphasis on AI reflects a broader shift across software providers serving retail and eCommerce. Many are adding tools for catalogue management, search, merchandising and forecasting in an effort to reduce manual work while improving conversion and stock efficiency.

At the same time, retailers and brands are weighing whether these systems can deliver reliable gains without introducing errors in pricing, product data or availability. That makes senior product leadership especially important at companies promising more automation in operational workflows.

Bhatt's background spans marketplaces, shopping and consumer platforms, which is likely to be relevant for a business that sits between brands, retailers and other channel partners. Rithum says its network gives it data across those relationships, which it sees as a basis for further product development.

In his first public comments on the role, Bhatt pointed to that network as a source of insight into how commerce works across participants. "Rithum's network gives it a unique vantage point into how commerce actually operates across brands, retailers, and partners," said Bhatt. "Combined with the data that flows through that network, there's a real opportunity to help customers operate more intelligently and grow efficiently using agentic commerce. I'm excited to build that opportunity alongside the talented team at Rithum."