Sertis unveils Insight Hub to boost AI-powered retail analytics
Sertis introduced its Insight Hub retail analytics platform during AWS Retail Day 2025 in Bangkok, detailing applications of artificial intelligence in retail data analysis and revenue generation.
During the event, Sertis presented its technologies both on the main stage and in the exhibition area, attracting significant attention from participants representing various sectors. Randy McGraw, Chief Commercial Officer at Sertis, delivered the keynote address focusing on Insight Hub, emphasising its role as the company's primary retail analytics platform.
Insight Hub in focus
The Insight Hub platform, built on AWS infrastructure, addresses modern retail requirements by combining Generative AI (GenAI) and Predictive AI (PredAI). Sertis highlights that the platform transforms data into real-time, actionable insights to support improved decision-making while generating new potential revenue streams for retailers.
Sertis reports that Insight Hub has broad applications, including customer behaviour analysis, SKU-level sales forecasts, assessment of promotion effectiveness, tailored product recommendations, and automated data monetisation. Its self-learning capabilities are designed to evolve continuously, enabling retailers to move beyond conventional dashboard reporting and support competitiveness in digital-focused commercial environments.
The Sertis booth at the event also served as a site for discussions about practical AI deployment and emerging opportunities for retail innovation. Sertis notes that engagement at its stand underlined its role as a strategic thought partner for digital transformation initiatives.
Enterprise applications and reach
Sertis' approach to retail analytics was underscored by its emphasis on scalable, cloud-native AI solutions for enterprise clients in Southeast Asia and beyond. The company indicates that as businesses seek more efficient data processing and intelligent automation of operations, Insight Hub provides a platform for transforming data into business decisions and measurable revenue outcomes.
The platform is positioned to help businesses address retail challenges, whether analysing customer purchasing behaviour or optimising promotion strategies for greater profitability. Sertis' stated goal is to present Insight Hub as a versatile tool for various retail analytics tasks.
Company background
Sertis, founded in 2014 by Thuchakorn Vachiramon, has focused on designing and developing AI solutions for enterprises across various sectors, including retail, finance, manufacturing, and energy. Its membership in Andersen Consulting, described as a global consulting network, was established in 2025, aiming to bolster Sertis' ability to deliver AI-driven services internationally.
The company states that its collaboration with Andersen Consulting has reinforced its commitment to serving a diverse client base, enabling clients to leverage data and improve efficiency and operational outcomes across various markets.
During the AWS Retail Day 2025 event, Sertis' direct engagement with industry stakeholders focused on sharing knowledge about intelligent data use and exploring the impact of technology on retail operations. This participation further aligned Sertis with ongoing digital transformation trends within enterprise retail.