eCommerce News Asia logo
The latest digital commerce news for Asian businesses
Story image

Twitter trials new advertising system in tweet conversations

By Newsdesk
Mon 18 Oct 2021

Some Twitter users will start to see more embedded advertisements in their tweet conversations as the company tests a new ad format on its Android and iOS platforms.

The global experiment, which inserts ads under the first, third, or eighth reply under a tweet, brings more advertising opportunities for businesses - and more ad saturation to its customers.

Twitter's revenue product lead Bruce Falck posted the news on Twitter demonstrating how the ads will appear in tweets.

In the tweet conversation, Falck mentions that the company wants to build an advertising offering that ‘creates value and aligns incentives for creators and advertisers', but the system needs testing first.

“As we experiment with this format over the coming months, we'll focus on understanding how it performs and how it impacts the people and conversations around it.

“We'll test different frequencies, layouts, contextually relevant ads, different insertion points, etc. And we'll examine our learnings and figure out if it's something we want to make permanent.”·

“We're excited about trying this out for our advertisers and we're eager to explore how it could open the door for additional opportunities to reward tweet authors and creators. More to come.

Twitter Australia managing director Angus Keene echoes Falck's sentiments and explains that Twitter is evolving as it creates new ways for people to connect and interact. The company wants to make use of this evolution for its advertisers and partner community.

Keene explains, “We are now testing a new ad placement in tweet conversations for a small percentage of people globally.

“By introducing this new opportunity, we hope to create value and support users and creators who drive everyday conversation and connection on our platform, while also providing incremental scale for advertisers looking to reach untapped audiences during their most engaged moments in conversations.

Keene concludes, “Over the coming months, we'll be looking at how this experiment performs and impacts the people and conversations around it.”

According to 2021 figures from Statista, Twitter generated US$3.21 billion in advertising revenue in 2020 - the highest ever on record for the company, and up from $2.99 billion in 2019. It's a similar story for Twitter's overall worldwide revenue, which hit US$3.72 billion in 2020, up from US$3.46 billion in 2019. However, the company also posted a US$1.14 billion net loss last year.

Statista claims that in Q2 2021, Twitter had 206 million ‘monetizable daily active users worldwide'. Statista also predicts that Twitter may have 340 million users by 2024.

Other Statista figures show China could spend up to US$28.8 billion on social media advertising by the end of 2021, second only to the United States' spend of US$56.1 billion.

Related stories
Top stories
Story image
Payment gateways
PXP Financial partners DisputeHelp management platform
The partnership will provide an end-to-end dispute management platform across all payment schemes for their merchant portfolio.
Story image
Customer Relationship Management
Digitally evolve the smart way – federated content
Digital transformation became the ‘buzz word’ for many companies. Time to re-evaluate those old legacy systems, move to new and better ways of doing things
Story image
Springboard
Springboard, Cataleya to offer switching infrastructure solutions
The partnership bundles Springboard's business intelligence platform with Cataleya's switching solutions to rapidly transform voice and messaging.
Story image
Customer Relationship Management
Salesforce launches the first carbon credit marketplace
Salesforce has introduced the Net Zero Marketplace to make carbon credit purchases simple and transparent, aiming to scale the climate-positive impact.
Story image
Data analytics
Cross-team partnerships: The foundation for seamless digital experiences for customers
The region’s digital consumer population will continue to grow exponentially, reaching 370 million by the end of 2022.
Story image
Artificial Intelligence
The App Edit: why conversational commerce is overtaking the app
Consumers appear to be suffering choice fatigue and are reducing the time spent across different apps. People favour a small selection of quality items in their wardrobe, and they’re taking the same approach with their apps.
Story image
Cloud platforms
Salesforce partners with Snowflake and introduces ‘Hire Me’ button
According to a recent Salesforce report, 73% of customers expect companies to understand their unique needs and expectations
Story image
Software-as-a-Service
Marketplacer available on Salesforce AppExchange now
Marketplacer is now available on Salesforce AppExchange, an enterprise cloud marketplace, as the Marketplacer Salesforce Commerce Cloud Cartridge.
Story image
Online shopping
FedEx expands international day-definite delivery services across AMEA
The company says the continuous expansion of the FedEx International Connect Plus (FICP) is also set to fuel cross-border eCommerce growth within the APAC region.
Story image
Artificial Intelligence
Salesforce introduces new Customer 360 innovations
Salesforce has introduced new Customer 360 innovations, which are set to provide companies with better automation and intelligence technologies.
Story image
Digital Transformation
Micro Focus announces availability of enterprise suite on Google Cloud Marketplace
Micro Focus announces the availability of its enterprise suite for application modernisation on Google Cloud Marketplace.  
Story image
Artificial Intelligence
Incode Omni to be sold in Indonesia by TOTM Technologies
Incode and TOTM Technologies have formed a strategic partnership to meet accelerated demand for Omnichannel identity experiences in Indonesia.
Story image
Cloud
Banking-as-a-Service to hit mainstream within two years
Some 30% of banks with greater than $1bn in assets will launch BaaS for new revenue by the end of 2024, but half will not meet revenue expectations.
Story image
Spryker
Ready, set, flop: four reasons why your online marketplace could struggle to gain traction
There’s a saying that ‘you have to spend money to make money’. That’s not always the case but the old maxim certainly holds true when it comes to online marketplaces.
Story image
Verizon
Cybersecurity threats finance sector facing more cunning
The financial sector continues to be victimised by motivated organised crime, with servers being involved in 90% of financial breaches.
Story image
Artificial Intelligence
CUE Group expands operations at its Singapore hub
The Singapore-headquartered digital technology group has doubled down on its expansion into the Southeast Asian region.
Story image
Marketing Automation
Marketplacer recognised in Gartner Hype Cycle for eCommerce
Marketplacer has been recognised in the Gartner Hype Cycle for Digital Commerce 2022 as a sample vendor in the enterprise marketplaces category.
Story image
Software-as-a-Service
BigCommerce named Challenger for Digital Commerce Platforms
BigCommerce has been recognised as a Challenger in the 2022 Gartner Magic Quadrant for Digital Commerce report.
Story image
Mergers and Acquisitions
ConnectWise launches into fintech space with new Wise-Sync acquisition
The company has been a long-term partner in the ConnectWise channel ecosystem and will now play a crucial part in helping ConnectWise enter the automated payment service market.
Story image
Innovation
Everything you missed at ConnectWise's IT Nation APAC 2022
We’re bringing you exclusive interviews, new announcements, and the latest updates live from ConnectWise’s IT Nation APAC 2022 Event.
Story image
Machine learning
Paytm Labs launches ML-powered fraud risk management platform
Pi was developed from scratch at Paytm's innovation lab, and is designed for fintechs, banks and eCommerce marketplaces with high transaction volumes.
Story image
Cybersecurity
M.Tech is Abnormal Security’s distribution partner in ASEAN
Abnormal Security has announced a distribution agreement with Singapore-based M.Tech, to cover all its operations across the ASEAN region.
Story image
Future Tech
Top seven CIO disruptions highlighted by Gartner
CIOs need to consider “what if” scenarios to avoid being blindsided by social, behavioural and technological disruptions, according to Gartner.
Story image
Artificial Intelligence
WyreStorm unveils new video bars and an HD video system
WyreStorm has released new products, including two video bars and a high-definition (HD) video system, to improve customers' audio and video experience.
Story image
Digital Transformation
L’Occitane Japon reduces fraud with Forter’s platform
L’Occitane Japon increases revenue, reduces chargebacks and fraud, and creates a seamless customer experience with Forter’s fully automated platform.
Story image
Digital commerce
VTEX and Adyen partner to extend unified commerce experience
"Through our partnership we are creating an all-in-one place that allows sellers to meet customers where they are in the buying process and unlock opportunities."
Story image
Customer Relationship Management
Diagnostic: Does your tech stack up for growth?
It’s common for tech companies to encounter limitations in their tech stack as they experience growth. After all, at first, you only need to invest in systems to support the needs of an early-stage or single-entity business.
Story image
Pattern
Demand for Australian brands grows in China despite tension
67% of China’s cross-border online shoppers expecting to increase their online spending for western and Australian goods in the coming year
Story image
Satellite technologies
Kacific wins big at the World Business Outlook Awards
The Kacific Group has been recognised in the World Business Outlook Awards for providing high-quality broadband services and infrastructure throughout APAC.
Story image
Customer Relationship Management
HubSpot rolls out updates to reinforce customer connections
HubSpot announced at its annual INBOUND event new features and updates to help businesses create deeper, more meaningful connections with their customers.
Story image
Software-as-a-Service
Komo partners with Vault to create new brand opportunities
The partnership is designed to create new opportunities for brands to easily capture and keep consumer attention.
Story image
Digital Marketing
Optimizely and Orchard partner to scale marketing experimentation
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
Story image
Artificial Intelligence
Singapore businesses fall behind in meeting customer expectations
Singapore businesses lag behind in their ability to act on customer feedback, and the speed at which they address it, according to Zendesk.
Story image
Data Privacy
Asia’s data privacy landscape is ‘coming of age’ – how can businesses cope?
Identity theft and online fraud are becoming more prevalent than ever. A recent IBM study revealed that stolen or compromised credentials were responsible for 19% of data breaches this year.
Story image
Digital Transformation
SAP’s new recognition system to improve partner visibility
SAP's new recognition system for partners called the Competency Framework uses partner competency and customer outcomes as primary performance dimensions.
Story image
Encryption
Entrust advances Sigma Instant Issuance Platform for cards
Unique light curing module for Entrust Sigma instant issuance systems brings new financial card durability and personalization to card issuers.
Story image
Sophos
Ransomware ravages retail sector, with 75% increase in attacks
Globally, 77% of retail organisations surveyed experienced a 75% increase from 2020. This is also 11% more than the cross-sector average attack rate of 66%.
Story image
DataStax
Data strategies shift towards real-time data - DataStax survey
The report revealed that the data race is not only heating up, but rapidly shifting toward real-time data - the data that powers in-the-moment use cases.
Story image
Fintech
Zai announces partnership with TerraPay to accelerate global payments
This partnership supports both Zai and CurrencyFair's product suite, with better coverage across the global payments ecosystem
Story image
IT Automation
Misunderstood yet essential: The importance of accounts receivable
The intelligence, real-time oversight of working capital and data that optimised AR offers to businesses are invaluable for several key reasons.