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Adobe news stories

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Digital Transformation
Adobe and FC Bayern collaborate on a multi-year partnership
Adobe is embarking on a multi-year partnership with FC Bayern, using its enterprise solutions to carry out the club’s digital transformation.
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Adobe
APAC consumers worried about how brands use personal data - Adobe
Adobe's latest study of more than 5000 APAC consumers and 900 senior business leaders reveals a strong correlation between brand trust and consumer behaviour.
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Adobe
A/NZ winners announced in Adobe Experience Maker Awards
Adobe says Hesta, Transurban and NZ European Motor Distributors are all winners of its prestigious and global Adobe Experience Maker Awards.
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Apple
New leaders promoted at Ingram Micro's New Zealand operation
The local broad-based technology distributor has made two key appointments as a result of combining two business units.
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Document Management
Regaining digital trust and enhancing digitisation in Australian Government agencies
Having a digitised ecosystem of documents, tools and data can help bolster security, improve workflow and ultimately create better services.
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Adobe
Marketplacer and Adobe accelerate partnership for enhanced commerce solutions
Marketplacer has accelerated its partnership with Adobe in order to further enhance the global commerce marketplace.
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Documentation
Adobe study finds lack of digital trust and utilisation in Australian Government agencies
New research commissioned by Adobe has revealed a significant lack of digital trust within Australian Government departments, along with the continued underutilisation of key digital processes.
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Consumer
Adobe survey reveals link between brand trust and consumer buy-in
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
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Cloud
Adobe adds innovations and capabilities to Analytics offering
Adobe's new services in Analytics deliver a single workspace for brands to unify data and insights across all media types, including metaverse and streaming media
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Customer data platform
Adobe updates CDP, puts first-party data front and centre
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
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Artificial Intelligence
Adobe launches AI-powered updates to Photoshop and Lightroom
Adobe says the updates use Adobe Sensei AI and machine learning to simplify complex workflows and streamline cross-device collaboration.
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Cloud
Adobe Substance 3D updates, looks to the metaverse
A look at all of Adobe's major updates for Substance 3D and how its services are enabling businesses to get metaverse ready.
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Microsoft
Adobe and Microsoft announce key updates to improve workplaces
The two companies are working to give joint customers a modern work experience, centred on technology that improves teamwork, collaboration and efficiencies.
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Remote Working
Better tech key to adapting to the hybrid workplace - Adobe
The shift to hybrid work has been a boon for many information workers, but also comes with its share of challenges, particularly with regards to technology.
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Digital Transformation
BMW and Adobe expand partnership for better customer journeys
Adobe has announced an expanded relationship with BMW Group as part of its digital transformation of its sales and marketing division. 
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Remote Working
Engaging technologies key to successful hybrid work environment
Adobe's Future of Time Report 2022 shows that engaging technologies are key to a successful hybrid work environment.
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Artificial Intelligence
Adobe launches AI enhancements to Experience Cloud
Adobe announced new capabilities powered by Adobe Sensei, that are embedded throughout Adobe Experience Cloud.
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Metaverse
Adobe empowers brands to succeed in the metaverse
Adobe has announced a series of innovations, integrations and investments designed to position brands to succeed in the metaverse.
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Customer experience
Adobe unveils Real-Time Customer Data Platform improvements
Adobe has announced improvements to its CDP, which include a range of capabilities that will allow businesses to maximise the value of their customer data.
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Adobe Experience Cloud
Adobe expands Experience Platform with Segment Match
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
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Adobe
Coles partners with Adobe for better workflow and commerce solutions
Australian shoppers will soon be able to benefit from personalised, connected omnichannel experiences thanks to a new partnership between Coles and Adobe.
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Customer experience
Adobe expands ecosystem with new partners and tools
Adobe has announced the expansion of its ecosystem to include new partners and developer tools through Adobe Experience Cloud for customised experiences.
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Adobe
Adobe, BMW expand partnership to deliver personal digital experiences
The partnership will produce seamless online and offline experiences including customised vehicles, doorstop delivery and post-purchase services.
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Artificial Intelligence
Adobe unveils new AI innovations for personalising experiences
The new capabilities were built upon hundreds of artificial intelligence and machine learning innovations, according to Adobe.