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Adobe Experience Cloud stories

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General Motors to utilise Adobe's Experience Cloud
Fri, 24th Mar 2023
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cdp
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adobe
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general motors
General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.
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Adobe brings generative AI capabilities to its Experience Cloud
Fri, 24th Mar 2023
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ai
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innovation
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adobe
Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.
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Adobe announces new Product Analytics in Experience Cloud
Fri, 24th Mar 2023
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data analytics
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adobe
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adobe experience cloud
The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.
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Adobe unveils world’s first content supply chain solution
Thu, 23rd Mar 2023
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workflow automation
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cx
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adobe
Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.
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Techcombank partners with Adobe to hyper-personalize banking
Fri, 25th Nov 2022
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partner programmes
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digital transformation
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cloud banking solutions
Techcombank's partnership with Adobe will make it the first bank in Vietnam to deliver hyper-personalized banking experiences to customers in real-time.
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Adobe Express reaches over 43 million students and teachers
Wed, 19th Oct 2022
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microsoft
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cloud services
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education
Leading the world by making Express available for free to K-12 users, and the creative application is now a preferred choice for many students and educational organisations.
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Adobe unveils Real-Time Customer Data Platform improvements
Thu, 17th Mar 2022
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crm
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bi
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big data
Adobe has announced improvements to its CDP, which include a range of capabilities that will allow businesses to maximise the value of their customer data.
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Adobe expands Experience Platform with Segment Match
Thu, 17th Mar 2022
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martech
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creative technologies
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cdp
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
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Adobe’s Experience Cloud tools offer benefits for retailers
Thu, 10th Feb 2022
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martech
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digital transformation
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commerce systems
Software company Adobe has announced the release of new features that will offer benefits to retailers, including enhanced personalisation.
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Adobe rolls out B2B focused enhancements and updates
Wed, 20th Oct 2021
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crm
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cx
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martech
Adobe has announced new B2B-focused innovations for Adobe Experience Cloud, designed to empower B2B brands to create long-term relationships and deliver impactful customer experiences.
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Adobe bolsters Experience Cloud with personalisation capabilities for retailers
Mon, 5th Jul 2021
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crm
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cx
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martech
“Scaling personalised experiences in a world where customers have control over how brands use their data, is the next big thing for marketers in any business to tackle."
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How 7 Eleven responded to COVID-19 using technology
Wed, 28th Apr 2021
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contact centre
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project management
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martech
A fascinating look at six key innovations that have driven success at 7 Eleven Australia.
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In brief: The top announcements from Adobe Summit 2021
Wed, 28th Apr 2021
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crm
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cx
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martech
“The pandemic has shown that brands that put a laser focus on customer experience management come out in front," says Adobe's Anil Chakravarthy.
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Adobe Experience Platform launches in Australia and New Zealand
Tue, 11th Feb 2020
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cloud services
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microsoft
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public cloud
Adobe’s Experience Platform will now be faster and more reliable for customers across Australia and New Zealand, and it's all thanks to its new base on a local Microsoft data centre.
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Interview: Adobe creative director on the future of design-led business
Fri, 17th Jan 2020
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crm
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cx
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martech
Adam Morgan has literally written the book on why pursuing better design makes concrete business sense.
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Adobe announces availability of Adobe Experience Manager-as-a-Cloud service
Tue, 14th Jan 2020
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crm
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saas
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cx
Brands can onboard and access the application in minutes - and go live with dynamic and personalised content and experiences in weeks, not months, as is industry standard today.
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Adobe Symposium unleashes innovations for the customer experience
Thu, 27th Jun 2019
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cx
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martech
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creative technologies
“Every company must transform and maniacally focus on the customer experience."
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Adobe revamps Experience Cloud for retailers
Wed, 16th Jan 2019
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martech
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cx
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commerce systems
Adobe has revamped its Adobe Experience Cloud to offer customer experience management (CXM) capabilities that draw on AI and machine learning technology.
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Adobe and WPP collaborate to scale content production and design
Tue, 16th Oct 2018
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digital transformation
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martech
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creative technologies
As brands continue their transitions into experience-driven businesses, they’ll increasingly look to their agency partners to help solve major challenges.
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New open data initiative from Microsoft, Adobe & SAP
Tue, 25th Sep 2018
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cloud services
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microsoft
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public cloud
The three tech titans have made a major announcement reflecting their view of data inter-operability in the future.
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How to use AI to optimise customer experiences
Wed, 12th Sep 2018
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ai
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cx
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martech
“Personalisation must be at the core of every customer experience and if it isn’t, brands risk losing customer loyalty and business."
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Adobe announces innovations for retailers in Adobe Experience Cloud
Wed, 17th Jan 2018
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martech
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creative technologies
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open source
It’s critical for retailers to deliver an exceptional, cohesive experience along the entire shopping journey.
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Swinburne University and Adobe launch new post-grad digital marketing course
Mon, 30th Oct 2017
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martech
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creative technologies
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digital marketing
The course is ideal for people looking to retrain and upskill in the areas of digital marketing technology.
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Adobe is transforming your in-car UX with analytics
Wed, 13th Sep 2017
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big data
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data analytics
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bi
New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.
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