General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.

Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.

The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.

Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.

Techcombank's partnership with Adobe will make it the first bank in Vietnam to deliver hyper-personalized banking experiences to customers in real-time.

Leading the world by making Express available for free to K-12 users, and the creative application is now a preferred choice for many students and educational organisations.

Adobe has announced improvements to its CDP, which include a range of capabilities that will allow businesses to maximise the value of their customer data.

Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.

Software company Adobe has announced the release of new features that will offer benefits to retailers, including enhanced personalisation.

Adobe has announced new B2B-focused innovations for Adobe Experience Cloud, designed to empower B2B brands to create long-term relationships and deliver impactful customer experiences.

“Scaling personalised experiences in a world where customers have control over how brands use their data, is the next big thing for marketers in any business to tackle."

A fascinating look at six key innovations that have driven success at 7 Eleven Australia.

“The pandemic has shown that brands that put a laser focus on customer experience management come out in front," says Adobe's Anil Chakravarthy.

Adobe’s Experience Platform will now be faster and more reliable for customers across Australia and New Zealand, and it's all thanks to its new base on a local Microsoft data centre.

Adam Morgan has literally written the book on why pursuing better design makes concrete business sense.

Brands can onboard and access the application in minutes - and go live with dynamic and personalised content and experiences in weeks, not months, as is industry standard today.

“Every company must transform and maniacally focus on the customer experience."

Adobe has revamped its Adobe Experience Cloud to offer customer experience management (CXM) capabilities that draw on AI and machine learning technology.

As brands continue their transitions into experience-driven businesses, they’ll increasingly look to their agency partners to help solve major challenges.

The three tech titans have made a major announcement reflecting their view of data inter-operability in the future.

“Personalisation must be at the core of every customer experience and if it isn’t, brands risk losing customer loyalty and business."

It’s critical for retailers to deliver an exceptional, cohesive experience along the entire shopping journey.

The course is ideal for people looking to retrain and upskill in the areas of digital marketing technology.

New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.