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Rakuten & impact.com form affiliate marketing alliance
Customer Experience

Rakuten & impact.com form affiliate marketing alliance

Advertisers could gain clearer sales tracking as the pair combine partner data, services and payments into one performance marketing model.

By Mark Tarre • 4 min read • Last month
Minty launches cashback app inside ChatGPT shopping chats
Customer Experience

Minty launches cashback app inside ChatGPT shopping chats

Shoppers can now see cashback offers in real time inside ChatGPT chats, as Minty targets AI-led buying decisions and retail media budgets.

By Sean Mitchell • 4 min read • Last month
Fake CAPTCHA pages trigger SMS fraud, Infoblox warns
Cybersecurity

Fake CAPTCHA pages trigger SMS fraud, Infoblox warns

The tactic is leaving carriers with revenue losses and customers with unexpected international text charges disguised as routine human checks.

By Sofiah Nichole Salivio • 4 min read • Last month
Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Last month
Impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

Impact.com deepens YouTube tie-up for creator marketing

Brands will be able to assess creator campaigns with first-party YouTube data as impact.com adds direct discovery, activation and measurement tools.

By Joseph Gabriel Lagonsin • 3 min read • Last month
AppDirect buys PartnerStack to expand B2B sales platform
Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

The deal gives software vendors a broader route to market as AppDirect adds PartnerStack's 138,000-strong B2B partner network.

By Mark Tarre • 4 min read • Last month
Levanta acquires Perch+ to expand Amazon marketplace
Marketing Technologies

Levanta acquires Perch+ to expand Amazon marketplace

Hundreds of Amazon sellers and publishers will join a larger partner marketplace as Levanta folds Perch+ into its platform.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Adclear partners NinjaTrader on AI compliance checks
Software-as-a-Service

Adclear partners NinjaTrader on AI compliance checks

NinjaTrader’s marketing teams in the US and Europe will use AI tools to speed checks on ads and social posts amid tighter scrutiny.

By Karen Joy Bacudo • 3 min read • Last month
OpenAI adds shopping tools to ChatGPT with visual discovery
Marketing Technologies

OpenAI adds shopping tools to ChatGPT with visual discovery

Shoppers using ChatGPT can now compare products side by side as OpenAI widens access to merchant-supplied pricing, reviews and features.

By Mark Tarre • 4 min read • Thu, 26th Mar 2026
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Partner Programmes

THG Commerce backs Beauty of Joseon’s UK TikTok Shop

Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
OpenAI drops ChatGPT checkout to pursue agent vision
Marketing Technologies

OpenAI drops ChatGPT checkout to pursue agent vision

OpenAI abandons in-chat checkout for ChatGPT, pivoting to web‑navigating shopping agents and referral-led partnerships with retailers.

By Sofiah Nichole Salivio • 4 min read • Tue, 17th Mar 2026
saas.group tops USD $100m ARR as AI drives next phase
Software-as-a-Service

saas.group tops USD $100m ARR as AI drives next phase

saas.group surpasses USD $100m ARR as it doubles down on AI-led upgrades and fresh acquisitions across its 25-plus software brands.

By Sean Mitchell • 4 min read • Fri, 13th Mar 2026
BYRDLI, Tahnee Cook launch live LA travel booking push
eCommerce

BYRDLI, Tahnee Cook launch live LA travel booking push

BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.

By Mark Tarre • 4 min read • Wed, 11th Mar 2026

Stories from Other Regions

Affiliate Marketing stories

Markable launches free AI tools to widen creator access
Marketing Technologies

Markable launches free AI tools to widen creator access

Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Visa, TikTok roll out UK debit card for LIVE creators
Fintech

Visa, TikTok roll out UK debit card for LIVE creators

The card aims to ease cash-flow strain for UK creators facing irregular payouts and delayed access to earnings from live streams.

By Karen Joy Bacudo • 4 min read • Last month
Seven influencers sentenced over illegal FX promos
Risk & Compliance

Seven influencers sentenced over illegal FX promos

Seven influencers with 4.5m Instagram followers were sentenced for pushing an illegal FX scheme in a case the FCA says should warn others.

By Mark Tarre • 4 min read • Mon, 9th Mar 2026
Designing for the real buyer: Why women drive the commerce + creator economy
Customer Experience

Designing for the real buyer: Why women drive the commerce + creator economy

Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.

By Lauren Newman • 5 min read • Thu, 5th Mar 2026
Levanta unifies creator & affiliate tools for Shopify
Marketing Technologies

Levanta unifies creator & affiliate tools for Shopify

Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.

By Catherine Knowles • 4 min read • Wed, 4th Mar 2026