B2B Marketing stories
Clients will get a broader one-stop service as the 50-year-old business folds creative, PR and AI tools into its new Lumitas identity.
Rushed teams are spending hours fixing AI copy, with most marketers saying the technology adds manual work rather than saving time.
Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.
Scale-ups can now compete for recognition and customer validation as the Tech Trailblazers Awards opens 2026 entries worldwide.
Chief marketers now have a members-only AI tool that turns peer research and case studies into quick guidance as marketing teams face pressure to adapt.
The appointment strengthens Avalara's push in Australia and New Zealand, where it is targeting more customers in retail, logistics and exports.
The member-only hub gives 1,200 global marketing leaders a secure way to query shared insights and case studies as AI reshapes their jobs.
Businesses risk fading from AI answers unless they build structured pages, schema and discovery files that crawlers can easily read.
Wholesale merchants can now cut manual reconciliation as Shopify B2B orders land in QuickBooks as invoices with payment sync.
Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.
The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.
Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.
Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.
AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.
More than half of CHIRON's addressable market in the DACH region had been missing from its CRM, limiting sales targeting and growth.
The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.
Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.
Security teams and IT departments are being pulled closer together as access control becomes part of wider digital infrastructure.
Missed revenue is mounting as 92% of sales managers say qualified leads are dropped each month, despite widespread AI adoption.
Trials cut media wastage by up to 30% as the postcode-level analysis helps B2B marketers focus spend on higher-value buyers.