Basketball stories
NBA China partners with Alibaba Cloud to enhance AI fan experience
Thu, 16th Oct 2025
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ai
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ai models
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basketball
NBA China partners with Alibaba Cloud to enhance fan experiences using AI and cloud tech, debuting Real-Time 360 Replay at NBA China Games 2025.
How the Orlando Magic are reinventing fandom with data and AI
Thu, 8th May 2025
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data analytics
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digital transformation
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cx
The Orlando Magic and SAS are revolutionising fandom by using data and AI to personalise experiences, boost ticket sales, and deepen fan engagement.