Billy Loizou stories

The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.

Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.

Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.

These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.

Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.

Australian brands are tackling the turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms.

Servco is leveraging Amperity to obtain a better overview of its customers and drive better insights at top speed.

Customer data platform Amperity appoints Rian Smith as New Business Director and Sam Bessey as Lead Solutions Consultant to strengthen Asia Pacific presence.

Everyone knows that dirty data messes with customer experience. But what about employee productivity and business performance?.

Loyalty programs are crucial for travel, hospitality, and quick-serve brands. But why are so many getting it wrong?.

The economic impact of 'wrangling' messy data: brands lose revenue, customers, and marketing opportunities. Identity resolution is key.

Amperity expands into APAC market, appoints Billy Loizou as VP to lead sales and marketing efforts and help brands use customer data for growth.

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

The metaverse is coming, but are we ready? Cambridge Analytica whistleblower, Chris Wylie, warns of the potential risks and consequences.

With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.

A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.

With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.