Brand Development Stories - Page 2

Asian Stories

Brand Development stories

Techcombank leads Vietnam with record brand equity & awards

Techcombank tops Vietnam's banking sector with record Brand Equity Index scores and wins three Asia-Pacific Stevie Awards for innovation and marketing excellence.

By Kaleah Salmon • 4 min read • Wed, 18th Jun 2025

Global Stories

Brand Development stories

Marketing Technologies

Sydney teen's Celvoir agency offers bespoke web design boost

Sydney teen Liam Newby's Celvoir agency offers bespoke web design with no upfront costs, boosting brands' online success through tailored digital solutions.

By Sean Mitchell • 3 min read • Fri, 25th Jul 2025

Software-as-a-Service

Fivetran appoints Monica Ohara as Chief Marketing Officer

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

By Jed Nykolle Harme • 3 min read • Fri, 16th May 2025

EduTech

Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer

Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.

By Imee Dequito • 2 min read • Wed, 11th Sep 2024

Marketing Technologies

Appy Pie & Identity Digital partner to amplify global brand development

Digital companies, Identity Digital and Appy Pie, boost global businesses with a dynamic partnership, expanding domain names and offering personalised digital solutions to foster brand development.

By Kaleah Salmon • 3 min read • Tue, 16th Apr 2024

Artificial Intelligence

Qualtrics unveils AI-powered suites for improved experience management

Qualtrics enhances its user experience with the unveiling of three novel AI-driven suites, empowering organisations to boost customer experience, streamline their strategic research and align their investments efficiently.

By Catherine Knowles • 3 min read • Mon, 8th Apr 2024

Risk & Compliance

Deputy expands executive team with Alla MacDonald & Keshila Vallot Shannon

Deputy, a major shift work platform, makes notable appointments to its leadership team, including Alla MacDonald as SVP of Strategic Finance and Operations, and Keshila Vallot Shannon as SVP of Global Marketing.

By Imee Dequito • 3 min read • Wed, 3rd Apr 2024

Cybersecurity

Flexxon welcomes industry veteran Ravi Agarwal to Advisory Board

Singapore-based cybersecurity solutions firm, Flexxon, appoints Ravi Agarwal, former executive at Intel and Microsoft, to its advisory board.

By Imee Dequito • 3 min read • Thu, 26th Oct 2023

Cybersecurity

SonicWall names Christine Bartlett as Chief Marketing Officer to strengthen channel partnerships

SonicWall appoints Christine Bartlett as CMO, further strengthening its dedication to channel partnership and global awareness.

By Imee Dequito • 2 min read • Tue, 26th Sep 2023

Data Analytics

Arktic Fox and Amperity reveal main concerns for marketers

Australian brands are tackling the turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms.

By Gaurav Sharma • 6 min read • Wed, 3rd May 2023

Marketing Technologies

Airwallex launches an online payments app on Shopify

Airwallex launches online payments app on Shopify, allowing merchants to accept global payments through a variety of methods.

By Zach Thompson • 3 min read • Mon, 25th Jul 2022

Fintech

Airwallex launches new bank feed integration with NetSuite

Airwallex has launched a new bank feed integration with NetSuite, developed in partnership with NetSuite solution partner, Onlineone.

By Zach Thompson • 3 min read • Wed, 18th May 2022

Software Development

Top mobile marketing trends for 2022 revealed in new report

2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.

By Mitchell Hageman • 2 min read • Tue, 15th Mar 2022

Customer Relationship Management

Six tips for developing successful voice of customer programs

Customer experience will be more important than price and product as key brand differentiators, according to a report by Walker Information.

By Sara Barker • 3 min read • Mon, 15th Aug 2016

Centre for Advanced Retail Studies

Bricks and mortar still king, according to new study

Kiwi retailers still rely on brick and mortar stores for sales, loyalty and brand experience, according to a new survey.

By Shannon Williams • 3 min read • Wed, 17th Feb 2016

Stories from Other Regions

Brand Development stories

Drones

Ryze creates new brand for Latos amid UK data centre expansion

Ryze has rebranded North East data centre developer Latos, which aims to build 40 UK sites by 2030, focusing on AI-ready, rapid deployment facilities.

By Kaleah Salmon • 3 min read • Tue, 29th Jul 2025

Digital Transformation

ANS taps industry veteran Ben Cooper as Marketing Director

Manchester-based digital transformation firm ANS appoints industry expert Ben Cooper as new Marketing Director to accelerate brand awareness and shape robust marketing strategies.

By Imee Dequito • 3 min read • Tue, 26th Mar 2024

Fleet Management