Branding stories - Page 2

New Zealand design leader Dave Clark dies; agency bearing his name says leadership and ownership stay unchanged under co-founders.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

Canva's 2026 trends report hails 'Imperfect by Design' as creators embrace lo-fi, DIY looks while keeping AI as an essential partner.

Email branding specialist Exclaimer nears USD $100 million ARR as new products and hires fuel global expansion across major markets.

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

Acuity Knowledge Partners rebrands as Acuity Analytics, expanding AI and data services to support over 800 clients with advanced tech and human expertise.

Hyland appoints Eric Snow as Senior VP of Corporate Communications to boost global brand leadership and align messaging with business outcomes.

Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.

Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.

WaveMaker launches TestDrive app, enabling MVNOs to offer branded, try-before-you-buy eSIM trials swiftly and without coding via a white-label solution.

APAC leads mobile commerce growth with a 13% rise in app installs, as brands shift focus to loyalty and AI-driven user engagement in 2025.

PriceSpider launches Wayvia, an AI-driven retail platform that enhances brand insights and revenue across channels with 20 years of shopper data.

Insight completes a major digital overhaul of the AROYA cruise ship, enhancing passenger experience with advanced IT systems in just 11 months.

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

MSys Technologies has rebranded as Aziro, signalling a strategic shift to prioritise AI innovation in enterprise software and digital transformation.

Wazoku revives the Innocentive brand, marking 25 years of global crowdsourcing with over 700,000 diverse solvers tackling innovation challenges.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.