ChatGPT stories
Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.
Thryv has launched an AI marketing tool in Australia and New Zealand to help home service businesses automate sales and boost their online presence.
OpenAI introduces a ChatGPT shopping tool offering personalised guides and real-time product comparisons to aid informed buying decisions across various categories.
Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.
AI-powered search is transforming retail, but 85% of Australian retailers are unprepared, risking visibility and growth as AI reshapes online shopping by 2026.
AI is revolutionising retail by automating manual product tasks, enabling faster listings and freeing teams to enhance customer experience and boost sales.
AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.
AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.
Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.
SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.
Business leaders back AI in work yet feel uneasy when employees use it, sparking confusion and security risks amid widespread 'Shadow AI' use in UK offices.
Over half of employees using free AI tools at work risk exposing sensitive data, highlighting hidden costs and security gaps in unsanctioned AI use.
Retail's future lies in blending AI with human creativity to craft unique experiences, not just chasing tech buzzwords in the digital age.
Three years on, ChatGPT's impact on education reveals AI as a tool that enhances teaching but cannot replace the vital human element in learning.
In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.
This holiday season, 73% of shoppers worldwide use AI for gift ideas and purchases, boosting convenience but challenging trust and fraud detection.
Supplier product content is now retail's largest hidden cost, with poor quality and duplication hurting AI-driven search and boosting operational expenses.
AI assistants now shape personal brands by interpreting online presence, making consistent, quality content vital for founders to build trust and opportunities.
Most AI investments miss the middle ground-organisations must empower staff to build connected AI agents that automate real work safely and swiftly.
IIM Sirmaur has launched India's first AI-focused MBA for working professionals with fees set at INR ₹8,00,000 for a two-year programme starting in 2026.
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