CMO stories

Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi’s Inspire 2027 growth strategy.

Refer A Friend launches an app that pays people commissions for referring local trades and services, charging businesses only per completed job.

Horizon3.ai names veteran marketer Andres Botero CMO to spearhead global expansion after a USD $100 million funding boost.

Denodo named a Leader in Gartner’s 2025 Magic Quadrant for data integration, its sixth straight top-tier ranking amid rising AI demand.

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

Index Engines to demo AI-driven CyberSense at Gartner Las Vegas, pitching continuous data integrity checks to speed ransomware recovery.

JFrog appoints former Udemy marketing leader Genefa Murphy as CMO to spearhead global growth in AI-driven software supply chain tools.

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry’s rarest asset.

Denodo secures Leader spot in Gartner’s 2025 Data Integration Tools Magic Quadrant for a sixth year, buoyed by new AI-driven upgrades.

HackerOne hires new revenue and marketing chiefs to target soaring enterprise demand for AI-driven security and threat exposure tools.

Gen Z’s ‘Returniture’ habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

Camunda appoints Ryan Shopp as Chief Marketing Officer to boost growth and enhance engagement with global enterprise clients amid rising agentic automation demand.

Proofpoint has appointed Joyce Kim as Chief Marketing Officer to lead its marketing strategy amid rising AI adoption in cybersecurity and data protection.

Generative AI excels at language but needs traditional AI’s data-driven models to ensure trusted decisions and real-world impact in business.

Quorum Cyber appoints four senior leaders to support global growth and strengthen its cybersecurity services across North America, the UK and beyond.

Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.

Drata appoints Aneal Vallurupalli as CFO to lead finance amid global expansion, following rapid growth and surpassing USD $100 million in revenue.

Expereo appoints Noel Hamill as Chief Marketing Officer to spearhead global marketing and drive growth of its expereoOne Network-as-a-Service platform.