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Commercial Strategy stories

Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.

By Patrick Keenan • 4 min read • Last month

Global Stories

Commercial Strategy stories

Growth Catalyst Group names Maia Benson Chief Commercial Officer
Software-as-a-Service

Growth Catalyst Group names Maia Benson Chief Commercial Officer

The appointment aims to sharpen sales and customer strategy as the group expands across consulting, fulfilment and logistics operations.

By Joseph Gabriel Lagonsin • 5 min read • Today
CrowdStrike promotes Adams & launches partner app Jet
Data Protection

CrowdStrike promotes Adams & launches partner app Jet

The cyber security group is leaning harder on partners to drive growth, as its marketplace business rose nearly USD $1.5 billion in fiscal 2026.

By Mark Tarre • 5 min read • Last week
EvoluteIQ appoints new chiefs after USD $53 million funding
Manufacturing

EvoluteIQ appoints new chiefs after USD $53 million funding

The hires are intended to help EvoluteIQ convert its USD $53 million investment into faster international growth and stronger customer demand.

By Sofiah Nichole Salivio • 4 min read • Last week
ControlUp appoints Tim Freestone after USD $100m ARR
Firewalls

ControlUp appoints Tim Freestone after USD $100m ARR

The workplace software maker is sharpening its AI-driven growth plans as it crosses USD $100 million in annual recurring revenue.

By Mark Tarre • 3 min read • Last week
Tessell names McDonough & Carter to executive team
Hybrid Cloud

Tessell names McDonough & Carter to executive team

The appointments come as enterprises race to modernise databases across clouds, with Tessell aiming to cut costs and reduce complexity.

By Sofiah Nichole Salivio • 4 min read • Last week
Ricoh launches A3 monochrome printers with cloud tools
Document Management

Ricoh launches A3 monochrome printers with cloud tools

Higher-volume offices gain cloud-linked A3 monochrome printers as Ricoh expands its IM range with stronger security and lower-plastic packaging.

By Sofiah Nichole Salivio • 3 min read • Last month
Adyen adds loyalty software in €750m Talon.One deal
Software-as-a-Service

Adyen adds loyalty software in €750m Talon.One deal

The move gives the Dutch payments group a bigger role in merchants’ pricing and promotions, as it seeks to unify online and store sales.

By Karen Joy Bacudo • 3 min read • Last month
SAS names Deloitte, Microsoft & Intel as partner winners
Data Analytics

SAS names Deloitte, Microsoft & Intel as partner winners

Partners across consulting, cloud and distribution were rewarded for helping SAS expand customer reach and adopt its Viya data and AI platform.

By Mark Tarre • 3 min read • Last month
Backblaze names Anuj Kumar as chief revenue officer
Storage

Backblaze names Anuj Kumar as chief revenue officer

Demand from AI infrastructure is lifting Backblaze’s storage business, which grew 26% in 2025 and landed its first eight-figure deal.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Mail Metrics appoints Chief Revenue Officer Karl Kohler
Software-as-a-Service

Mail Metrics appoints Chief Revenue Officer Karl Kohler

The hire adds commercial firepower as the Dublin-based group targets growth in the UK, Ireland and Europe, and a USD $1 billion scale-up.

By Sofiah Nichole Salivio • 3 min read • Last month
Racing Bulls simulator launches in Cherry Edition livery
Partner Programmes

Racing Bulls simulator launches in Cherry Edition livery

Collectors can now buy a motion simulator mirroring Racing Bulls’ one-off Suzuka cherry blossom livery, as teams seek fresh merchandise revenue.

By Kaleah Salmon • 3 min read • Last month
New Relic names Wendi Sturgis to board for AI expertise
Software-as-a-Service

New Relic names Wendi Sturgis to board for AI expertise

Boards across software are seeking directors with AI and governance expertise as New Relic adds Wendi Sturgis to oversee its next phase of growth.

By Sean Mitchell • 3 min read • Fri, 27th Mar 2026
Asia-Pacific airlines lead global inflight Wi-Fi adoption
Digital Transformation

Asia-Pacific airlines lead global inflight Wi-Fi adoption

Passengers on Asia-Pacific legacy carriers are far more likely to get onboard internet, with 95% of fleets now partly or fully equipped.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 26th Mar 2026

Stories from Other Regions

Commercial Strategy stories

mhance appoints Andy Cowdrill as Chief Revenue Officer
Digital Transformation

mhance appoints Andy Cowdrill as Chief Revenue Officer

The Microsoft partner aims to scale its sales engine and widen its sector reach after SilverTree Equity’s takeover.

By Sofiah Nichole Salivio • 3 min read • Last month
Alchelyst names three senior leaders after Lyra merger
Digital Transformation

Alchelyst names three senior leaders after Lyra merger

The merger drive has prompted a New York office opening and new leadership aimed at sharpening Alchelyst's sales, operations and investor services.

By Sofiah Nichole Salivio • 3 min read • Last month
CloudClevr revives acquisition strategy after integration
Customer Experience

CloudClevr revives acquisition strategy after integration

After 18 months of integration, the UK managed service provider says improved recurring revenue and retention leave it primed for fresh deals.

By Joseph Gabriel Lagonsin • 3 min read • Last month