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Consumer stories

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Smartphones
OPPO reveals new Smartphone, Pad and IoT products for Australasian market
This month
The company has continued to expand its portfolio across this market, and VP Overseas Sales and Services Billy Zhang says that they will continue to look for new ways to provide options for customers.
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Virtual
Ghost kitchens and virtual brands are driving Australia’s growing appetite for on-demand food delivery
Last month
In a post-pandemic world, restaurateurs have been cooking up new ways to attract customers and drive revenue.
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Review
Hands-on review: ECOVACS DEEBOT X1 PLUS
Last month
Who hasn't wanted to own a powerful vacuum cleaner that fits perfectly into the design of their home?
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Samsung
New range of Samsung Smart Watches announced with health focus
Last month
Samsung has announced new additions to its SmartWatch portfolio, with the Galaxy Watch5 and Galaxy Watch5 Pro to be released in late August.
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Tablets & laptops
Chromebook and tablet shipments see another rapid decline for the year
Last month
According to research from Canalys PC Analysis, Chromebook and tablet shipments have fallen for the fourth quarter in a row for Q2 of 2022.
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Cheetah Digital
Privacy, data ethics and the ‘seismic shift’ in consumer trust
Last month
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
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Social Media
ActiveCampaign reveals consumers seek trusthworthy content
July 2022
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
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Adobe
APAC consumers worried about how brands use personal data - Adobe
July 2022
Adobe's latest study of more than 5000 APAC consumers and 900 senior business leaders reveals a strong correlation between brand trust and consumer behaviour.
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SOTI
Australian consumers loyal to retailers who deliver speed and visibility
July 2022
SOTI finds extensive order visibility and speed are the most important factors for turning one-off customers into loyal, long-term buyers.
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Design
Hands-on review: Phillips Hue starter kit
July 2022
The set-up was one of the simplest I have ever had to do. It is also where the products shine. I was able to connect the bridge, the three lightbulbs and the strip within 10 min.
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Consumer
Adobe survey reveals link between brand trust and consumer buy-in
June 2022
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
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Broadband
Voyager Internet announces new pricing changes to broadband offerings
June 2022
Voyager Internet is making changes to its residential broadband, voice offerings and pricing in the wake of rising third-party costs and inflation.
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Cloud
Hisense launches in New Zealand with new product range
May 2022
Consumer electronics and home entertainment brand Hisense has launched in New Zealand, bringing its range of TVs, refrigeration, and laundry products to Kiwi customers.
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Virtual Private Network
The most common online scams in Australia
May 2022
No one is safe from online scammers, and many of these scammers have capitalised on the pandemic, using this confusing time to attack more people than ever.
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Cloud
Veryfi announces Mobile Receipt Capture for D2C marketing apps
May 2022
Veryfi has announced a new enhancement to its portfolio, with Mobile Receipt Capture for direct-to-consumer marketing apps.
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Remote Working
Can't read, won't buy: globalization requires more communication than ever before
April 2022
The global remote work revolution is helping businesses provide opportunities for people to “see” and to “be” in ways that before now were not possible.
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Storage
Robotics automation: Current thoughts, expected trends, and meeting consumer demands
April 2022
As companies seek to not only survive, but thrive in these disruptive times, many are looking to automated systems for their labour-strapped warehouses and distribution centres.
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Cybersecurity
Significant spike in consumer fraud, new report finds
April 2022
Reported cases of consumer fraud more than tripled in the years 2020-2021 from prior years, according to a new report by Accenture.
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Cheetah Digital
Australian consumers demand hyper-personalisation, new report reveals
March 2022
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. 
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Online shopping
Online retail still the chosen method for Australian consumers
March 2022
According to a new report from Manhattan Associates, a significant shift to online retail is still very much apparent among Australian consumers.
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Supply chain
Supply chain issues leaving customers frustrated, with brand loyalty at risk
March 2022
According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour. 
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ABI Research
Foldable screens and wireless headsets among the top predicted consumer trends
March 2022
New research has revealed that devices with foldable screens will reach nearly 10% of all smartphone sales by 2030.
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Cloud
Apple unveils completely new Mac desktop and display
March 2022
Apple has today introduced Mac Studio and Studio Display, designed to give users everything they could want to fulfil their studio needs.
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Cloud
Apple announces M1 Ultra, its most powerful chip yet
March 2022
Apple has today announced M1 Ultra, the company’s next major step for Apple silicon and the Mac, which it says will provide the new Mac Studio with superior computing power.