Value for money top of the list in building brand loyalty - report
When asked which brand characteristics are essential for building customer loyalty, value for money was the most popular, chosen by 77% of respondents.
Internet users actively seeking best brands from sea of options
Analysis of the data suggests that people are looking for more purposeful internet use, with a focus on quality over quantity, the researchers state.
Why your house is the consumer and not you (or what I learned from the music industry)
If you buy dog food, who is the consumer? You or the dog? If you said you, I am afraid you are part of the vast majority of companies who think that because someone foots the bill, it has a say in the purchase.
Sophos earns three AAA awards in SE Labs' security test
"These top award wins showcase our ability to stop complex attacks that use a variety and combination of techniques, tools and objectives.”
Consumer habits transformed by COVID-19 and upcoming generations
"Pandemic driven behavioural changes, combined with the mainstreaming of the unique habits of Gen Z and Millennials, have given rise to the Future Consumer."
GfK offers insights into present day consumer sentiments
“In this new world, consumer behaviours are different. Find opportunity in understanding and using values as foundations for your brand strategy."
Foodstuffs trialling an expansion of facial recognition tech to further stores
Foodstuffs has admitted it uses facial recognition in some North Island stores and says it is undertaking a trial of the technology at further stores to test its effectiveness in crime reduction.
Okta announces new Customer Identity Cloud offering
As part of its announcements at the Oktane2 customer event, Okta has unveiled the new Okta Customer Identity Cloud.
The need for purpose-built mobility in retail today
Against the backdrop of increasing competition, retailers are increasingly looking for ways in which they can take costs out of their business without sacrificing operational efficiencies.
OPPO reveals new Smartphone, Pad and IoT products for Australasian market
The company has continued to expand its portfolio across this market, and VP Overseas Sales and Services Billy Zhang says that they will continue to look for new ways to provide options for customers.
Ghost kitchens and virtual brands are driving Australia’s growing appetite for on-demand food delivery
In a post-pandemic world, restaurateurs have been cooking up new ways to attract customers and drive revenue.
Hands-on review: ECOVACS DEEBOT X1 PLUS
Who hasn't wanted to own a powerful vacuum cleaner that fits perfectly into the design of their home?
New range of Samsung Smart Watches announced with health focus
Samsung has announced new additions to its SmartWatch portfolio, with the Galaxy Watch5 and Galaxy Watch5 Pro to be released in late August.
Chromebook and tablet shipments see another rapid decline for the year
According to research from Canalys PC Analysis, Chromebook and tablet shipments have fallen for the fourth quarter in a row for Q2 of 2022.
Privacy, data ethics and the ‘seismic shift’ in consumer trust
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
ActiveCampaign reveals consumers seek trusthworthy content
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
APAC consumers worried about how brands use personal data - Adobe
Adobe's latest study of more than 5000 APAC consumers and 900 senior business leaders reveals a strong correlation between brand trust and consumer behaviour.
Australian consumers loyal to retailers who deliver speed and visibility
SOTI finds extensive order visibility and speed are the most important factors for turning one-off customers into loyal, long-term buyers.
Hands-on review: Philips Hue starter kit
The set-up was one of the simplest I have ever had to do. It is also where the products shine. I was able to connect the bridge, the three lightbulbs and the strip within 10 min.
Adobe survey reveals link between brand trust and consumer buy-in
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
Voyager Internet announces new pricing changes to broadband offerings
Voyager Internet is making changes to its residential broadband, voice offerings and pricing in the wake of rising third-party costs and inflation.
Hisense launches in New Zealand with new product range
Consumer electronics and home entertainment brand Hisense has launched in New Zealand, bringing its range of TVs, refrigeration, and laundry products to Kiwi customers.
The most common online scams in Australia
No one is safe from online scammers, and many of these scammers have capitalised on the pandemic, using this confusing time to attack more people than ever.
Veryfi announces Mobile Receipt Capture for D2C marketing apps
Veryfi has announced a new enhancement to its portfolio, with Mobile Receipt Capture for direct-to-consumer marketing apps.