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Consumer Trust stories

Trust gap grows in influencer marketing, Kolsquare finds
YouTube

Trust gap grows in influencer marketing, Kolsquare finds

Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.

By Sofiah Nichole Salivio • 3 min read • Yesterday
DoubleVerify launches DV Neura for agentic ad workflows
Marketing Technologies

DoubleVerify launches DV Neura for agentic ad workflows

The new system lets advertisers query verification data through AI assistants and approve campaign changes as automation spreads across ad buying.

By Mark Tarre • 4 min read • Yesterday
One in three remittance users struggle with delays
Fintech

One in three remittance users struggle with delays

Delays and opaque fees in cross-border transfers are leaving millions of remittance recipients unable to cover essentials, a new survey finds.

By Karen Joy Bacudo • 4 min read • 2 days ago
Australia & New Zealand small firms lift marketing spend
Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • 3 days ago
Koddi finds commerce media execs boost AI shopping tools
Data Analytics

Koddi finds commerce media execs boost AI shopping tools

Brands are racing to secure AI shopping visibility as 84% of commerce media leaders back recommendation placements, despite consumer caution.

By Sean Mitchell • 4 min read • 4 days ago
AI shopping adoption outpaces trust, Checkout.com finds
Data Protection

AI shopping adoption outpaces trust, Checkout.com finds

Trust is lagging behind consumer appetite for AI-led shopping, leaving merchants racing to add controls before wider adoption takes hold.

By Karen Joy Bacudo • 4 min read • Last week
Consumers use AI to compare deals ahead of Prime Day
Generative AI

Consumers use AI to compare deals ahead of Prime Day

Price remains the main driver for Prime Day shoppers, even as 43% now use AI tools to compare offers and spot discounts.

By Sofiah Nichole Salivio • 4 min read • Last week
Consumers trust marketplaces more than brands online
Gaming

Consumers trust marketplaces more than brands online

Confidence in online retail is shifting towards the platform, with a 9,000-person study finding marketplaces outrank direct brands on trust.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

Consumer Trust stories

Cars24 launches sale with discounts & buyer guarantees
Customer Experience

Cars24 launches sale with discounts & buyer guarantees

Household budget pressure is pushing used-car buyers to seek price certainty, as Cars24 pairs discounts with return and price-match guarantees.

By Joseph Gabriel Lagonsin • 3 min read • 3 days ago
Customers lose trust in AI in regulated industries
Data Protection

Customers lose trust in AI in regulated industries

Consumer patience is thinning, with Australian customers most likely to walk away when poor communications or clumsy data capture erode trust.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago
Half of consumers mistrust AI agents with card details
Data Protection

Half of consumers mistrust AI agents with card details

Trust at the point of payment is the key hurdle, with 50.1% of European consumers unwilling to share card details with AI agents.

By Sofiah Nichole Salivio • 4 min read • Last week
Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • Last week
Australian football fans trust fake Wi-Fi networks
Virtual Private Networks

Australian football fans trust fake Wi-Fi networks

Most Australian fans would still join venue-named hotspots, leaving match-day travellers exposed to phishing, fake streams and account theft.

By Sean Mitchell • 4 min read • Last week
Why the UK's agentic commerce future will be won by data, not models
Customer Experience

Why the UK's agentic commerce future will be won by data, not models

UK retailers face a bigger test than chatbot quality, as AI assistants will favour stores with accurate data, stock and trust.

By Sreeraman Mohan Girija • 5 min read • Last week
Europeans back payment sovereignty amid US network fears
Data Protection

Europeans back payment sovereignty amid US network fears

Growing fears over disruption are pushing consumers and providers to favour European control of payments as reliance on US networks deepens.

By Karen Joy Bacudo • 4 min read • This month
It's time insurance seeks out next gen responsible technologies
Data Protection

It's time insurance seeks out next gen responsible technologies

Trust is now a commercial issue for insurers, as Consumer Duty and wary customers push them towards transparent AI and fairer claims handling.

By Paula Milton • 5 min read • This month
Online comments slam Australia's health star ratings
Large Language Models

Online comments slam Australia's health star ratings

Analysis of Reddit discussion found three-quarters of comments about Australia's Health Star Rating system were negative, mostly over misleading scores.

By Mark Tarre • 4 min read • This month
UK consumers shun cold calls without trust signals
Customer Experience

UK consumers shun cold calls without trust signals

Most unsolicited business calls now go unanswered as branded caller ID and pre-call messages become key to winning trust, MaxContact found.

By Mark Tarre • 4 min read • This month