Consumer Trust stories - Page 5

EBANX, founded in Brazil, is championing financial inclusion in emerging markets by connecting global businesses with local consumers across 29 countries.

Retailers are urged to prioritise authenticity and user-generated content to build consumer trust amidst economic pressures this festive shopping season.

Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.

In a fragmented digital ecosystem, brands must adopt omnichannel loyalty strategies to foster deeper connections and meet evolving consumer expectations.

Okta has launched its Customer Identity Cloud product, Auth for GenAI, to enhance identity security in rapidly evolving Generative AI applications.

A survey by Appdome and OWASP shows 80.7% of Singaporeans expect proactive anti-fraud measures in mobile apps, highlighting rising security demands.

MoneyGram confirms a cyberattack that crippled its services, raising alarms about vulnerabilities in the financial sector amid ongoing digital transformation.

Australia's Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.

Google's decision to retain third-party cookies on Chrome has sparked a mix of industry reactions, highlighting ongoing privacy and effectiveness concerns.

With counterfeiting costing the global economy over USD $2 trillion, brands are turning to AI innovations for robust anti-counterfeit strategies to protect consumer trust.

Retailers must tread cautiously with AI technology, where data quality and ethical use are critical for truly beneficial outcomes.

GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.

AI-capable smartphones are set to transform the mobile industry, with 54% expected to integrate AI by 2028, driving new competitive and revenue strategies.

IoT technologies are transforming retail efficiency, from dynamic cleaning schedules to real-time temperature control and crowd management, says Ruby Whipp of mpro5.

UK fintech ekko partners with customer experience provider Primis to enhance post-purchase sustainability, harnessing technology to heighten consumers' awareness of their purchasing impact on the environment.

TCA, along with Eseye, floLIVE and Giesecke+Devrient, is spearheading comprehensive eSIM profile testing efforts, aimed at boosting interoperability across consumer devices.

Consumer confidence in retail and finance sectors may wane due to increasing cybersecurity threats, a new study as found.

IronVest CMO, Guy Bauman, forecasts an increase in card-not-present fraud and usage of 'masking' technologies in 2024.

Distributed Ledger Technology (DLT) offers a solution to the growing problem of counterfeit goods on ecommerce platforms.

CybeReady, an innovator in security awareness training, offers five key initiatives to bolster defences against a predicted rise in Black Friday cybercrime.