eCommerceNews Asia - Technology news for digital commerce decision-makers

Cookies stories

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Unprepared executives face challenges with Google's cookie phase-out
4 days ago
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martech
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accounting systems
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cdp
A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.
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YouTube, the backdrop of a scammer’s play
Last month
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malware
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phishing
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email security
Cyberattackers are turning to YouTube to spread phishing and malware through sophisticated scams, deceiving users with deepfakes and trusted spokespersons. Stay vigilant.
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Nexxen chooses Stagwell for audience discovery & consumer insights solution
Mon, 20th May 2024
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martech
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compliance
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cdp
Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
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Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Tue, 16th Apr 2024
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google
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privacy
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chrome
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
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Four ways Automatic Content Recognition data unlocks advertising success
Thu, 11th Apr 2024
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martech
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cookies
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advertising
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
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Unseen surge in cyber attacks blocked by Avast in 2023
Thu, 8th Feb 2024
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phishing
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email security
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digital entertainment
Avast blocked 10 billion cyberattacks in 2023, up 49% on the prior year, with cybercriminals deploying sophisticated methods including deepfake scams and exploiting PDF files and Google OAuth to steal user information.
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Tatvic Analytics partners with User Centrics in Global Reseller role
Mon, 22nd Jan 2024
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ecm
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martech
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gdpr
Tatvic Analytics enters a global reseller partnership with User Centrics, strengthening data protection with an advanced Consent Management System to meet global regulations.
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Privacy regulations may increase data sharing by websites, Warwick study shows
Sat, 18th Nov 2023
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gdpr
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cookies
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warwick business school
Warwick study suggests privacy regulations like GDPR might inadvertently lead to increased data sharing by websites.
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OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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digital marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
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APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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digital marketing
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advertising
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
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Fastly enters Google agreement to operate OHTTP Relay
Fri, 17th Mar 2023
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partner programmes
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google
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privacy
Fastly has entered an agreement with Google to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE.
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Norton’s 11 tips to help protect your privacy online
Wed, 15th Mar 2023
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cloud services
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cybersecurity
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norton
Governments, businesses, and individuals can buy information about you that's been gathered online, like your health status, contact details and your location.
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APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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bi
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big data
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martech
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
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Yahoo ConnectID continues to gain industry support in APAC
Fri, 6th Jan 2023
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bi
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big data
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martech
The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.
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Staying secure this holidays with PureVPN
Wed, 21st Dec 2022
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vpn
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video
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privacy
Protect your online activities with PureVPN. Browse, stream, download, and upload securely from anywhere in the world. Exclusive holiday deal available.
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New Salesforce report sheds light on the state of marketing
Fri, 4th Nov 2022
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big data
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bi
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wfh
According to new insights from Salesforce, 87% of marketers say their work provides greater value now than it did a year ago.
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Zero party data and the new era of 'relationship marketing'
Fri, 17th Jun 2022
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bi
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big data
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cx
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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Adobe updates CDP, puts first-party data front and centre
Thu, 16th Jun 2022
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big data
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bi
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data analytics
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
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Hands-on review: Norton Anti Track 19 software
Thu, 5th May 2022
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gaming
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reviews
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technology gifts
Norton's AntiTrack 19 software offers users the chance to browse the internet anonymously, obscuring website cookies and fingerprinting attempts.
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Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world
Thu, 28th Apr 2022
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bi
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big data
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crm
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.