New Salesforce report sheds light on the state of marketing
According to new insights from Salesforce, 87% of marketers say their work provides greater value now than it did a year ago.
Zero party data and the new era of 'relationship marketing'
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
Adobe updates CDP, puts first-party data front and centre
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
Hands-on review: Norton Anti Track 19 software
We get hands on with Norton's new privacy tool that was introduced in March 2022.
Five ways marketers can satisfy their "sweet tooth" in a cookie-less world
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
First-party data: A reason to celebrate
For years, brands have been utilising the benefits of third-party data to acquire customers. However, what happens when the tools needed for building that database get taken away?
Adobe expands Experience Platform with Segment Match
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
Data derived from customer loyalty: more valuable than ever before?
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
With death of third-party cookies on horizon, Adobe provides marketers with alternative
Adobe says adopting a first-party strategy, whereby quality, permission-based data is placed at the centre of customer engagements, is the future.
Google Chrome says it began enforcing secure-by-default handling of third-party cookies with its release of the Chrome 80 update in February. But now the work has been postponed due COVID-19.
What's the latest weapon in the fight against malware?
Palo Alto Networks embarked on a research project using known malicious servers to discover whether cookies can help understand malware identity.