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Cookies stories

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New Salesforce report sheds light on the state of marketing
Last month
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ai
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martech
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salesforce
According to new insights from Salesforce, 87% of marketers say their work provides greater value now than it did a year ago.
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Zero party data and the new era of 'relationship marketing'
Fri 17 Jun 2022
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cdp
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martech
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cookies
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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Adobe updates CDP, puts first-party data front and centre
Thu 16 Jun 2022
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bi
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big data
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data analytics
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
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Hands-on review: Norton Anti Track 19 software
Thu 5 May 2022
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gaming
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reviews
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technology gifts
We get hands on with Norton's new privacy tool that was introduced in March 2022.
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Five ways marketers can satisfy their "sweet tooth" in a cookie-less world
Thu 28 Apr 2022
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crm
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bi
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big data
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
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First-party data: A reason to celebrate
Fri 8 Apr 2022
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bi
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big data
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data analytics
For years, brands have been utilising the benefits of third-party data to acquire customers. However, what happens when the tools needed for building that database get taken away?
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Adobe expands Experience Platform with Segment Match
Thu 17 Mar 2022
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martech
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creative technologies
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cdp
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
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Data derived from customer loyalty: more valuable than ever before?
Mon 10 Jan 2022
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martech
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marketing
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cookies
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
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With death of third-party cookies on horizon, Adobe provides marketers with alternative
Wed 28 Apr 2021
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martech
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creative technologies
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cdp
Adobe says adopting a first-party strategy, whereby quality, permission-based data is placed at the centre of customer engagements, is the future.
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Google Chrome postpones changing cookie policy in wake of COVID-19
Tue 7 Apr 2020
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cybersecurity
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cookies
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privacy
Google Chrome says it began enforcing secure-by-default handling of third-party cookies with its release of the Chrome 80 update in February. But now the work has been postponed due COVID-19.
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What's the latest weapon in the fight against malware?
Wed 2 Mar 2016
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malware
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firewall
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network management
Palo Alto Networks embarked on a research project using known malicious servers to discover whether cookies can help understand malware identity.
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