Creative Technologies stories - Page 14
Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Newell Brands harnesses Adobe AI to boost content creation speed
Fri, 13th Jun 2025
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cx
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martech
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supply chain
Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.
AI reshaping traditional sectors like insurance & travel
Tue, 10th Jun 2025
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ai
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samsung
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cloud services
Artificial intelligence is revolutionising the way sectors operate, and embracing the technology is now essential for unlocking its full potential.
Innocentive brand returns as global crowdsourcing marks 25 years
Fri, 6th Jun 2025
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data science
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clean technologies
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microsoft
Wazoku revives the Innocentive brand, marking 25 years of global crowdsourcing with over 700,000 diverse solvers tackling innovation challenges.
Adobe debuts free Photoshop Android beta with AI tools & layers
Wed, 4th Jun 2025
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martech
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genai
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ai
Adobe launches free Photoshop beta for Android, featuring AI tools like Firefly Generative Fill, layers, and masks, available now on Google Play.
Launchd acquires Huume to boost influencer marketing reach
Tue, 3rd Jun 2025
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digital transformation
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partner programmes
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marketing
Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.
AmBank Group sees 18% website traffic boost after digital overhaul
Fri, 23rd May 2025
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digital transformation
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ecm
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cx
AmBank Group's digital overhaul using Progress Sitefinity Cloud led to an 18% rise in website traffic and enhanced user engagement in Malaysia's banking sector.
Google DeepMind unveils major generative AI updates for creators
Thu, 22nd May 2025
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genai
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ai
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ml
Google DeepMind unveils generative AI models Veo 3, Imagen 4, Lyria 2 and Flow, enhancing video, image, music and filmmaking for creators.
Google AI Ultra subscription launches at USD $249.99 per month
Thu, 22nd May 2025
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ai
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google
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gmail
Google launches Google AI Ultra, a USD $249.99 monthly subscription offering advanced AI tools and higher limits, starting in the US with 50% off for new users.
RØDE updates Wireless Micro with Bluetooth, new app features
Thu, 22nd May 2025
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content creation
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direct connect
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usb-c
RØDE's new firmware update adds Bluetooth to its Wireless Micro, enabling direct pairing with iOS via the free RØDE Capture app for seamless audio recording.
Alibaba releases VACE, an open-source AI video editor
Thu, 15th May 2025
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digital entertainment
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ai
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software development
Alibaba launches Wan2.1-VACE, an open-source AI model combining video generation and editing, streamlining content creation for various media platforms.
Sennheiser launches solo Profile Wireless mic with 32-bit float
Thu, 15th May 2025
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digital entertainment
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bluetooth
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sennheiser
Sennheiser unveils Profile Wireless 1-channel mic for solo creators, offering high-quality sound and 32-bit float recording from AUD $369.
Freepik launches AI-powered enterprise service for large firms
Mon, 12th May 2025
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edutech
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uc
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martech
Freepik launches Enterprise AI plan offering secure, scalable creative tools with centralised controls, legal protections, and unlimited users for large firms.
Siemens to acquire Wevolver, expanding global engineering reach
Tue, 6th May 2025
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robots
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semiconductors
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digital transformation
Siemens Digital Industries Software will acquire Wevolver to enhance its Supplyframe platform and expand its reach to millions of engineers worldwide.
Customer support leads global adoption of enterprise generative AI
Wed, 30th Apr 2025
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digital transformation
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software development
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customer service
IoT Analytics finds customer support leads enterprise generative AI use, with 49% of deployments aiding issue resolution among 530 projects analysed.
Gen X influencers spark brand interest as social media booms
Tue, 29th Apr 2025
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partner programmes
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youtube
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facebook
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
Adobe Express adds AI video tools for easy content creation
Fri, 25th Apr 2025
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martech
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ai
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agentic ai
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
Adobe unveils new Firefly app with expanded AI content tools
Fri, 25th Apr 2025
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martech
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genai
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ai
Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.
AI marketing stacks reshape creativity across global markets
Sat, 19th Apr 2025
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
L'Oréal adopts AI from Google Cloud to enhance marketing
Thu, 10th Apr 2025
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digital transformation
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genai
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ai
L'Oréal is harnessing Google Cloud's AI to revolutionise its marketing, enabling rapid content creation and inspiring localised brand storytelling.
Adobe unveils AI integration plans for creative workflow boost
Thu, 10th Apr 2025
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martech
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genai
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ai
Adobe unveils its ambitious plan for integrating AI agents across its product suite, aiming to revolutionise creativity and streamline workflows for users.