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Customer data stories

Data enrichment: Turning raw data into real intelligence
Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • Today
Klaviyo expands Anthropic link for marketing workflows
Personalisation

Klaviyo expands Anthropic link for marketing workflows

Marketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.

By Sean Mitchell • 3 min read • 2 days ago
Amperity launches AI tools for real-time customer action
Customer Experience

Amperity launches AI tools for real-time customer action

Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.

By Sean Mitchell • 4 min read • Last week
Twilio launches tools for human & AI conversations
Unified Communications

Twilio launches tools for human & AI conversations

Businesses can now retain customer context across voice, messaging and AI hand-offs as Twilio broadens its engagement platform.

By Joseph Gabriel Lagonsin • 5 min read • Last week
The 70% problem: Why checkout is still where eCommerce goes to die
Digital Transformation

The 70% problem: Why checkout is still where eCommerce goes to die

Merchants could win back lost sales as tokenised checkout trims friction, reduces card-not-present fraud and keeps payment data in bank rails.

By Suzana Kordumova • 3 min read • Last week
IFT launches Fortitude compliance checks for regulated firms
Unified Communications

IFT launches Fortitude compliance checks for regulated firms

Recurring checks aim to help regulated firms spot compliance gaps in outsourced and in-house operations before breaches trigger penalties.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Prismatic launches Claude Code plugin for integrations
DevOps

Prismatic launches Claude Code plugin for integrations

Developers can now build and operate product integrations inside Claude Code as Prismatic targets a tricky workflow that general coding tools miss.

By Sean Mitchell • 3 min read • Last week
TravelOne launches behavioural intelligence tool for travel
Data Analytics

TravelOne launches behavioural intelligence tool for travel

Travel platforms could lift conversion and personalisation as TravelOne adds real-time behavioural signals to systems built on booking history.

By Joseph Gabriel Lagonsin • 4 min read • Last week
DevRev wins ISO 27001 certification for AI security
Customer Relationship Management

DevRev wins ISO 27001 certification for AI security

The accreditation could reassure enterprises wary of sharing sensitive data with AI systems, as DevRev seeks to prove its controls meet security demands.

By Sean Mitchell • 3 min read • Last week
Klaviyo launches Custom Skills for Customer Agent AI tool
Software-as-a-Service

Klaviyo launches Custom Skills for Customer Agent AI tool

Brands can now tailor automated service to their own rules as Klaviyo opens its Customer Agent AI tool to custom functions and integrations.

By Sean Mitchell • 4 min read • Last week
Progress strategist warns on AI agent database deletion
Data Protection

Progress strategist warns on AI agent database deletion

Technology leaders are being urged to tighten access controls as a Claude AI incident puts database safety and operational resilience under scrutiny.

By Shannon Williams • 3 min read • This month
Cognizant named Aston Martin F1 Global AI Services partner
Customer Relationship Management

Cognizant named Aston Martin F1 Global AI Services partner

The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.

By Catherine Knowles • 4 min read • This month
Data quality charter vital for lasting business gains
Data Analytics

Data quality charter vital for lasting business gains

Poor-quality data is costing organisations nearly USD $13 million a year, making a formal charter crucial for consistent gains and lower risk.

By Bobby Joseph • 6 min read • Last month

Stories from Other Regions

Customer data stories

Address data is the retail superpower
Customer Relationship Management

Address data is the retail superpower

Cleaner address records can cut failed deliveries, trim costs and lift conversions as retailers chase faster, more reliable eCommerce fulfilment.

By Greg Brown • 5 min read • Today
Amperity martech leader reveals 'secret sauce' to marketing in the moment
Digital Transformation

Amperity martech leader reveals 'secret sauce' to marketing in the moment

Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.

By Billy Loizou • 6 min read • Yesterday
Melbourne supermarket chain overhauls systems with AIBUILD
Digital Transformation

Melbourne supermarket chain overhauls systems with AIBUILD

Melbourne supermarket network uses AIBUILD to connect sales, stock and deliveries, with real-time systems now handling more than 2,000 orders a day.

By Sofiah Nichole Salivio • 3 min read • Last week
CX is an outcome of the network beneath it
Unified Communications

CX is an outcome of the network beneath it

Customer experience fails when networks falter, with outages, latency and weak security now directly affecting trust and churn.

By Richard Hall • 5 min read • Last week
First-party data is the new oil: Why Australian businesses can't afford to wait
Customer Relationship Management

First-party data is the new oil: Why Australian businesses can't afford to wait

Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.

By Lovan • 7 min read • Last week