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Customer data Stories - Page 9

Asian Stories

Customer data stories

Redefining retail discovery for Southeast Asian brands with Gen AI
Digital Transformation

Redefining retail discovery for Southeast Asian brands with Gen AI

Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.

By Simone Morandi • 5 min read • Fri, 20th Feb 2026

Global Stories

Customer data stories

How phone validation turns dead leads into real sales
Customer Relationship Management

How phone validation turns dead leads into real sales

Sales teams waste time on dead numbers; verified phone data turns outreach into real conversations, better leads and higher conversions.

By Edmund Ng • 5 min read • Tue, 24th Feb 2026
Treasure Data unveils AI-powered command line tool
DevOps

Treasure Data unveils AI-powered command line tool

Treasure Data launches Treasure Code, an AI-native command line that lets teams manage complex CDP operations and workflows in plain English.

By Mark Tarre • 3 min read • Tue, 24th Feb 2026
SAP rebrands Emarsys as Engagement Cloud for AI CX
Software-as-a-Service

SAP rebrands Emarsys as Engagement Cloud for AI CX

SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.

By Sofiah Nichole Salivio • 3 min read • Sat, 21st Feb 2026
Firms race to counter fast-evolving AI-driven fraud
Data Analytics

Firms race to counter fast-evolving AI-driven fraud

Half of fraud chiefs say fast-changing, AI-powered scams are outpacing their defences, forcing a shift to real-time, adaptive protection.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
CrowdStrike, Qualtrics link up to secure AI-driven data
Data Protection

CrowdStrike, Qualtrics link up to secure AI-driven data

CrowdStrike links Falcon Shield with Qualtrics XM to extend SaaS security, monitoring and automated policy enforcement across experience data.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 20th Feb 2026
Seismic unveils AI agents to curb GTM sales tool sprawl
Customer Relationship Management

Seismic unveils AI agents to curb GTM sales tool sprawl

Seismic launches new Aura AI agents and a Page Builder to tackle sales tool sprawl and speed go-to-market content, deals and workflows.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Feb 2026
Maximising value from AI in 2026
Data Protection

Maximising value from AI in 2026

AI's promise for 2026 hinges on fixing decaying, duplicate customer data to curb hallucinations and unlock sharper, revenue-driving insight.

By Barley Laing • 4 min read • Tue, 17th Feb 2026

Stories from Other Regions

Customer data stories

UK fashion brands swap viral hype for AI & loyalty
Digital Transformation

UK fashion brands swap viral hype for AI & loyalty

UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Feb 2026
Vertali boosts global hiring amid mainframe security boom
Disaster Recovery

Vertali boosts global hiring amid mainframe security boom

Vertali expands its global workforce across technical, programme and support roles as mainframe security and modernisation demand surges.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Feb 2026
8x8 adds AI tools to contact centre and WhatsApp CX
Unified Communications

8x8 adds AI tools to contact centre and WhatsApp CX

8x8 rolls out AI-powered customer view, workforce tools and richer WhatsApp flows to cut contact centre handling times and boost planning.

By Kaleah Salmon • 4 min read • Thu, 19th Feb 2026
StackAdapt links with Experian to power UK ad targeting
Data Protection

StackAdapt links with Experian to power UK ad targeting

StackAdapt partners with Experian to plug its identity graph and UK audience segments into the ad platform, boosting first-party data targeting.

By Catherine Knowles • 3 min read • Wed, 18th Feb 2026
Australia's cyberattack surge demands a new approach to data resilience
Malware

Australia's cyberattack surge demands a new approach to data resilience

Australia faces world's highest rate of serious cyberattacks, exposing millions and forcing a rethink of data resilience strategies.

By Brett Chase • 5 min read • Wed, 18th Feb 2026
AI code is creating security bottlenecks for Australia businesses
Data Protection

AI code is creating security bottlenecks for Australia businesses

AI coding tools are speeding software delivery for Australian firms but overwhelming security teams and exposing unprecedented risks.

By Julie Davila • 5 min read • Mon, 16th Feb 2026
European marketers plan to simplify martech stacks
Unified Communications

European marketers plan to simplify martech stacks

European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.

By Mark Tarre • 4 min read • Fri, 13th Feb 2026
EILEEN FISHER adopts Aptos tech to unify store sales
Customer Relationship Management

EILEEN FISHER adopts Aptos tech to unify store sales

EILEEN FISHER will roll out Aptos ONE POS across 50+ North American stores to unify sales, inventory visibility and omnichannel service.

By Catherine Knowles • 4 min read • Fri, 13th Feb 2026
Mibanco picks Temenos SaaS to modernise core banking
Software-as-a-Service

Mibanco picks Temenos SaaS to modernise core banking

Peru's largest microfinance lender Mibanco selects Temenos SaaS on Microsoft Azure to overhaul its core banking and speed digital services.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026