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FIFA World Cup: Can sports bodies win fans with data?
Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • Yesterday
FIFA World Cup fever: How to build lasting fan loyalty with event tech
Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • Yesterday
Kentico AIRA adoption jumps 292% as AI use broadens
Software-as-a-Service

Kentico AIRA adoption jumps 292% as AI use broadens

Monthly active customers climbed 220% as marketers moved from testing to routine use of AI tools built into Kentico's platform.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Shoppers take longer to buy as summer sales lose pull
Customer Experience

Shoppers take longer to buy as summer sales lose pull

Urgent discounts are failing to speed up purchases, with most shoppers consulting multiple sources and many abandoning baskets over shipping fees.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
Trustpilot deepens Shopify tie-up on customer reviews
Marketing Technologies

Trustpilot deepens Shopify tie-up on customer reviews

Shopify merchants will be able to surface independent feedback more easily as Trustpilot's app upgrade makes reviews part of the buying journey.

By Sean Mitchell • 3 min read • 3 days ago
Constructor named Gartner leader in search & discovery
Software-as-a-Service

Constructor named Gartner leader in search & discovery

Retailers are turning to specialist search tools as the category grows, with Gartner valuing the market at USD $17.41 billion in 2025.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago
Is this the advertising opportunity most brands are still missing?
Marketing

Is this the advertising opportunity most brands are still missing?

Streaming viewers can spend up to 10 minutes choosing what to watch, giving brands a rare chance to grab attention before the show starts.

By Oscar Rondon • 4 min read • 4 days ago
Marketers turn to AI as personalisation revolution arrives
Customer Experience

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • 4 days ago
Contentful launches Palmata to track AI brand visibility
Software-as-a-Service

Contentful launches Palmata to track AI brand visibility

Marketers are increasingly worried that AI answer engines are shaping first impressions before customers reach their websites.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Talkdesk launches AI agent builder for customer teams
Customer Experience

Talkdesk launches AI agent builder for customer teams

It could cut customer service AI deployment from weeks to hours, while keeping human approval and oversight before agents go live.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Stories from Other Regions

Customer Journey stories

Klaviyo opens Composer beta & expands Customer Agent
Customer Relationship Management

Klaviyo opens Composer beta & expands Customer Agent

The move aims to help brands spot missed revenue and handle service queries from a single customer profile, rather than separate AI tools.

By Regine Laguilles • 4 min read • Yesterday
UK consumers use AI to discover brands, but still check
Generative AI

UK consumers use AI to discover brands, but still check

Most AI-discovered brands still face a trust test, as 79% of UK users check other sources before buying and only 4% would skip that step.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Britons wary of AI making shopping decisions for them
Customer Experience

Britons wary of AI making shopping decisions for them

Most Britons still want to control the final purchase, with 65% uncomfortable letting AI buy on their behalf, Dentsu found.

By Sofiah Nichole Salivio • 3 min read • 3 days ago
Floward uses AI agents to handle seasonal WhatsApp spikes
Digital Transformation

Floward uses AI agents to handle seasonal WhatsApp spikes

Seasonal surges on WhatsApp are now being absorbed by AI, helping the florist cut costs 15% and keep replies to one minute.

By Sofiah Nichole Salivio • 4 min read • 4 days ago
PCI DSS 4.0: When payment compliance becomes day-to-day retail reality
Data Protection

PCI DSS 4.0: When payment compliance becomes day-to-day retail reality

Retailers now face daily trading risk as PCI DSS 4.0 turns payment compliance into a continuous operational requirement, not an annual audit.

By Richard McPhee • 4 min read • 4 days ago
Chaty.ai raises USD $1.15 million to boost tourism AI
Customer Experience

Chaty.ai raises USD $1.15 million to boost tourism AI

Tourism operators could capture more bookings as an AI receptionist now answers missed calls, checks availability and takes payments automatically.

By Sean Mitchell • 3 min read • Last week
3PL appoints Ryan Walker as Head of Customer Experience
Digital Transformation

3PL appoints Ryan Walker as Head of Customer Experience

The new role signals 3PL's push to improve service and align staff, systems and technology as competition in fulfilment intensifies.

By Sofiah Nichole Salivio • 4 min read • Last week
Ecommpay urges sector-wide push to stop fraud earlier
Fintech

Ecommpay urges sector-wide push to stop fraud earlier

Fraud losses could fall if banks, merchants and regulators align on earlier intervention, Ecommpay says in a new report.

By Sofiah Nichole Salivio • 4 min read • Last week