eCommerceNews Asia - Technology news for digital commerce decision-makers

Customer Journey stories

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How to optimize your brand’s eCommerce site around key online shopping days
2 days ago
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big data
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bi
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data analytics
Optimise your eCommerce site for Black Friday, Cyber Monday, and Amazon Prime Day to capture shoppers and boost sales with data-driven strategies.
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Chris Shayan appointed head of AI at Backbase to lead vision
Last month
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cx
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digital transformation
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martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.
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Medallia named strong performer in Forrester Wave report
Last month
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martech
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cx
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ai
Medallia named a Strong Performer for Customer Analytics Technologies, spotlighting its advanced AI, real-time data processing, and text analytics.
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Zoho unveils capabilities to boost customer operations
Last month
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crm
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cx
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project management
Zoho has launched CRM for Everyone, revolutionising customer experience with team collaboration, extended capabilities, and user-friendly updates.
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Pax8 appoints Nick Heddy as President & Chief Commerce Officer
Last month
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cx
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martech
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leadership
Pax8 has promoted Nick Heddy to President and Chief Commerce Officer, harnessing his extensive experience to drive future growth and innovation in the cloud commerce marketplace.
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How AI will impact customer loyalty programs
Tue, 28th May 2024
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martech
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cx
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cdp
Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.
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AI seen as key to tackling customer churn in Australian firms
Fri, 24th May 2024
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bi
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big data
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contact centre
Australian businesses are increasingly concerned about customer churn, with 97% adopting AI to enhance customer experience, despite cybersecurity and cost worries.
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HubSpot launches transformative Commerce, Content & Service Hubs in the UK
Fri, 3rd May 2024
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cx
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martech
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cdp
HubSpot brings its transformative Commerce, Content and Service Hubs to the UK, helping businesses streamline operations and capitalise on artificial intelligence (AI) opportunities amid rapid innovation.
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Harnessing Ververica Cloud for e-commerce success
Thu, 2nd May 2024
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cx
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martech
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digital footprint
Ververica Cloud uses real-time analytic capabilities powered by their VERA technology to revolutionise e-commerce and optimise user experience.
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Sembo unveils AI assistant revolutionising multi-destination travel booking
Thu, 25th Apr 2024
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cx
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martech
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cdp
Nordic-based travel agency, Sembo, introduces an AI assistant that enables personalised, multi-destination journey booking, a first in the travel industry.
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Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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cx
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martech
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cdp
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
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Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
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cx
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martech
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creative technologies
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
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Adobe's new AI advancements aim to bolster customer experiences
Wed, 27th Mar 2024
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cx
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martech
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creative technologies
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.
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NICE unveils Enlighten XM for hyper-personalised customer experiences
Tue, 26th Mar 2024
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cx
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contact centre
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martech
NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.
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UK firms ekko & Primis pioneer sustainability in consumer journey
Tue, 19th Mar 2024
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sustainability
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cx
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martech
UK fintech ekko partners with customer experience provider Primis to enhance post-purchase sustainability, harnessing technology to heighten consumers' awareness of their purchasing impact on the environment.
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Amperity unveils AI capabilities Explore & Assist to enhance customer data
Thu, 7th Mar 2024
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cx
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martech
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ml
Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.
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SurveySparrow launches AI features Wings & CogniVue
Fri, 23rd Feb 2024
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martech
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cx
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ai
SurveySparrow, recognised as the world's first chat survey software, is revolutionising customer experiences with the launch of innovative AI features Wings and CogniVue.
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EMEA CMOs doubling responsibility for sales enablement
Fri, 23rd Feb 2024
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cx
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martech
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customer journey
Chief Marketing Officers in EMEA are increasingly taking on sales enablement roles, with figures doubling in just a year.
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Twilio's data report shows AI & quality data key for success
Wed, 21st Feb 2024
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big data
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data analytics
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bi
Twilio's latest data report highlights the crucial role high-quality data and AI integration play in enterprise growth, spurred by a booming trend of data-centric operations.
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Mangopay & Mobile.de partnership to boost online car purchases
Mon, 19th Feb 2024
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cx
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martech
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cartech
Mangopay partners with Germany's largest car marketplace, Mobile.de, offering safer, user-friendly experiences amid soaring online car sales set to reach $722 billion by 2030.