Customer Journey stories
The new tool aims to help marketers track purchases across sites and apps, reducing attribution gaps as shoppers switch channels.
The campaign spotlights risk controls and compliance tools as large organisations face tighter scrutiny of procurement spending.
Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.
Borrowers in India can now get instant loan decisions around the clock, as manual checks have been removed from TrustPaisa's approval process.
Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.
Banks using ebankIT can now trigger extra checks when fraud risk rises, after AI-driven impersonation exposed gaps in one-off onboarding checks.
Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.
Enterprise adoption is moving from pilots to production, helping Parloa lift net revenue retention to 150% and pass USD $50 million ARR.
Retailers selling into the bloc face higher costs and slower refunds as EU rules require a visible digital cancellation option in checkout flows.
Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.
Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.
Roughly one in three B2B suppliers still lack online purchasing, even as buyers and rivals increasingly shift spending and research online.
Marketers can now gauge how AI platforms portray brands and drive visits, as Tesseract adds sentiment analysis and traffic tracking.
London's rising AI investment is drawing Parloa into the capital as the company expands its European footprint and customer base.
The hire is aimed at accelerating KERV.ai's push into measurable interactive advertising as streaming and connected TV budgets grow.
AI-powered analytics can cut avoidable calls, speed issue resolution and uncover product gaps before they dent customer satisfaction.
Seven in 10 retailers expect growth next year even as labour costs and supply chain disruption push technology investment up the agenda.
Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.
Supermarkets may need to rethink product data and pricing as AI assistants shape how shoppers compare grocery deals before buying.
Shoppers are far more likely to click through to deals after work, with evening traffic also driving most mobile browsing, Hotukdeals said.