eCommerce News Asia - Technology news for digital commerce decision-makers

Customer Loyalty stories

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Why the financial services industry needs to embrace ‘relationship marketing’
Tue 11 Oct 2022
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fintech
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open source
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retail
With more fintech disruptors joining the financial sector, digitally-savvy customers have more choice than ever at their fingertips — and they’re searching for the best deals.
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Why QSRs need to ‘cook up’ a perfect customer loyalty solution
Tue 11 Oct 2022
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martech
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cx
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cdp
The pandemic has accelerated the shift towards a more digital world. And for those slow to keep up with the evolution, it will be difficult — if not downright impossible — to reach the right customers and remain profitable.
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Loyalty, pricing and service are D2Cs biggest shortfalls
Thu 22 Sep 2022
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crm
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cx
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martech
There is a key gap between brand manufacturer drivers for D2C deployment and their executional shortfalls, a new report reveals.
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How brands can use offline data to drive better decision-making
Wed 24 Aug 2022
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big data
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bi
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data analytics
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
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Tranxactor Group to build customer loyalty with Oracle
Thu 28 Jul 2022
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cloud
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commerce systems
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payment gateways
Tranxactor has chosen Oracle Cloud Infrastructure (OCI) with Enterprise Database Service to allow it to provide brands with immersive customer engagement and loyalty programs.
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Salesforce unveils new offerings for consumer goods companies
Thu 23 Jun 2022
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martech
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cdp
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market growth
Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.
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Adobe survey reveals link between brand trust and consumer buy-in
Wed 22 Jun 2022
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martech
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creative technologies
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branding
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
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How focusing on user experience will help your online marketplace thrive
Fri 17 Jun 2022
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crm
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contact centre
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cx
Setting up a successful online marketplace calls for more than mere systems integration.
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Zero party data and the new era of 'relationship marketing'
Fri 17 Jun 2022
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cdp
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martech
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cookies
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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How to implement an effective and personalised loyalty program
Wed 8 Jun 2022
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bi
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big data
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data analytics
There’s no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.
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Boost Mobile now makes up over 7% of Aussie prepaid market
Tue 24 May 2022
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awards
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telstra
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mobile networking
Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.
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Five ways marketers can satisfy their "sweet tooth" in a cookie-less world
Thu 28 Apr 2022
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crm
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bi
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big data
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
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Mindfields, Uniphore partner for greater client offerings
Fri 22 Apr 2022
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contact centre
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martech
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chatbots
Mindfields has announced its partnership with Uniphore to improve Mindfields’ offerings, helping its clients move into the next phase of conversational automation.
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First-party data: A reason to celebrate
Fri 8 Apr 2022
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bi
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big data
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data analytics
For years, brands have been utilising the benefits of third-party data to acquire customers. However, what happens when the tools needed for building that database get taken away?
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Australian consumers demand hyper-personalisation, new report reveals
Thu 31 Mar 2022
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cdp
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martech
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email
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. 
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Customer expectations on brands in a post-pandemic world
Wed 16 Mar 2022
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martech
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customer voice
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report
Five key trends shaping the state of relationship marketing in the year ahead according to consumer preferences.
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Xero, Qantas deal taking business rewards to new heights
Mon 7 Mar 2022
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accounting systems
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smb
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xero
Global small business platform Xero has today announced a new partnership with Qantas Business Rewards, the company’s first time collaborating with an airline.
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Unlocking your data: Why customer loyalty is more than ‘a points system’
Mon 21 Feb 2022
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bi
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big data
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data analytics
A powerful customer engagement strategy involves more than a loyalty offering. It needs a 'customer-obsessed' mindset that puts the customer experience at the heart and centre.
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How franchisees can benefit from card-linked, frictionless rewards programs
Wed 16 Feb 2022
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martech
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cx
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loyalty programmes
Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.
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The year ahead: Unpacking customer engagement and loyalty trends for 2022
Mon 6 Dec 2021
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big data
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data analytics
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bi
In this insights and trends piece, Loizou and Toolin unpack the key innovations and trends driving customer engagement, loyalty and retention for the year ahead.
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Five reasons merchants must invest in open ecosystem loyalty programs
Wed 10 Nov 2021
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finance, leasing & rental
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ecommerce
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loyalty now
Against the backdrop of a booming eCommerce sector, consumers have seemingly endless amounts of choice, leading to fierce competition across the retail industry.
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