Customer Loyalty stories
Why the financial services industry needs to embrace ‘relationship marketing’
With more fintech disruptors joining the financial sector, digitally-savvy customers have more choice than ever at their fingertips — and they’re searching for the best deals.
Why QSRs need to ‘cook up’ a perfect customer loyalty solution
The pandemic has accelerated the shift towards a more digital world. And for those slow to keep up with the evolution, it will be difficult — if not downright impossible — to reach the right customers and remain profitable.
Loyalty, pricing and service are D2Cs biggest shortfalls
There is a key gap between brand manufacturer drivers for D2C deployment and their executional shortfalls, a new report reveals.
How brands can use offline data to drive better decision-making
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
Tranxactor Group to build customer loyalty with Oracle
Tranxactor has chosen Oracle Cloud Infrastructure (OCI) with Enterprise Database Service to allow it to provide brands with immersive customer engagement and loyalty programs.
Salesforce unveils new offerings for consumer goods companies
Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.
Adobe survey reveals link between brand trust and consumer buy-in
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
How focusing on user experience will help your online marketplace thrive
Setting up a successful online marketplace calls for more than mere systems integration.
Zero party data and the new era of 'relationship marketing'
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
How to implement an effective and personalised loyalty program
There’s no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.
Boost Mobile now makes up over 7% of Aussie prepaid market
Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.
Five ways marketers can satisfy their "sweet tooth" in a cookie-less world
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
Mindfields, Uniphore partner for greater client offerings
Mindfields has announced its partnership with Uniphore to improve Mindfields’ offerings, helping its clients move into the next phase of conversational automation.
First-party data: A reason to celebrate
For years, brands have been utilising the benefits of third-party data to acquire customers. However, what happens when the tools needed for building that database get taken away?
Australian consumers demand hyper-personalisation, new report reveals
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
Customer expectations on brands in a post-pandemic world
Five key trends shaping the state of relationship marketing in the year ahead according to consumer preferences.
Xero, Qantas deal taking business rewards to new heights
Global small business platform Xero has today announced a new partnership with Qantas Business Rewards, the company’s first time collaborating with an airline.
Unlocking your data: Why customer loyalty is more than ‘a points system’
A powerful customer engagement strategy involves more than a loyalty offering. It needs a 'customer-obsessed' mindset that puts the customer experience at the heart and centre.
How franchisees can benefit from card-linked, frictionless rewards programs
Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.
The year ahead: Unpacking customer engagement and loyalty trends for 2022
In this insights and trends piece, Loizou and Toolin unpack the key innovations and trends driving customer engagement, loyalty and retention for the year ahead.
Five reasons merchants must invest in open ecosystem loyalty programs
Against the backdrop of a booming eCommerce sector, consumers have seemingly endless amounts of choice, leading to fierce competition across the retail industry.