Customer Loyalty stories
Manhattan Associates streamlines returns for omnichannel shopping
Manhattan Associates has announced enhanced Returns Management capabilities to streamline and optimise the returns process.
Retailers called on to win over shoppers as cost of living rises
After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.
The power behind personalised customer journeys
By employing personalised customer journeys, brands have a real opportunity to stand out from the crowd and reach their full potential in providing the best customer experience.
How to win customer loyalty in the age of AI
There is a tremendous opportunity in the next few years to start using AI on the data generated by loyalty programs.
Customer loyalty proves critical for grocery retailers
New Eagle Eye research reveals how grocery retailers can win with customer loyalty standards and practices in light of the current economic climate.
Open banking, payments and a new era for customer loyalty
Open Banking has matured into an innovative payments solution enabling merchants to drive conversion, reward loyalty and improve the customer experience.
Zendesk investigates changing nature of customer experience
Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.
Value for money top of the list in building brand loyalty - report
When asked which brand characteristics are essential for building customer loyalty, value for money was the most popular, chosen by 77% of respondents.
Why the financial services industry needs to embrace ‘relationship marketing’
With more fintech disruptors joining the financial sector, digitally-savvy customers have more choice than ever at their fingertips — and they’re searching for the best deals.
Why QSRs need to ‘cook up’ a perfect customer loyalty solution
The pandemic has accelerated the shift towards a more digital world. And for those slow to keep up with the evolution, it will be difficult — if not downright impossible — to reach the right customers and remain profitable.
Loyalty, pricing and service are D2Cs biggest shortfalls
There is a key gap between brand manufacturer drivers for D2C deployment and their executional shortfalls, a new report reveals.
How brands can use offline data to drive better decision-making
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
Tranxactor Group to build customer loyalty with Oracle
Tranxactor has chosen Oracle Cloud Infrastructure (OCI) with Enterprise Database Service to allow it to provide brands with immersive customer engagement and loyalty programs.
Salesforce unveils new offerings for consumer goods companies
Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.
Adobe survey reveals link between brand trust and consumer buy-in
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
How focusing on user experience will help your online marketplace thrive
Setting up a successful online marketplace calls for more than mere systems integration.
Zero party data and the new era of 'relationship marketing'
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
How to implement an effective and personalised loyalty program
There’s no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.
Boost Mobile now makes up over 7% of Aussie prepaid market
Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.
Five ways marketers can satisfy their "sweet tooth" in a cookie-less world
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
Mindfields, Uniphore partner for greater client offerings
Mindfields has announced its partnership with Uniphore to improve Mindfields’ offerings, helping its clients move into the next phase of conversational automation.
First-party data: A reason to celebrate
For years, brands have been utilising the benefits of third-party data to acquire customers. However, what happens when the tools needed for building that database get taken away?
Australian consumers demand hyper-personalisation, new report reveals
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
Customer expectations on brands in a post-pandemic world
Five key trends shaping the state of relationship marketing in the year ahead according to consumer preferences.