Open Banking has matured into an innovative payments solution enabling merchants to drive conversion, reward loyalty and improve the customer experience.

Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.

When asked which brand characteristics are essential for building customer loyalty, value for money was the most popular, chosen by 77% of respondents.

With more fintech disruptors joining the financial sector, digitally-savvy customers have more choice than ever at their fingertips — and they’re searching for the best deals.

The pandemic has accelerated the shift towards a more digital world. And for those slow to keep up with the evolution, it will be difficult — if not downright impossible — to reach the right customers and remain profitable.

There is a key gap between brand manufacturer drivers for D2C deployment and their executional shortfalls, a new report reveals.

It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.

Tranxactor has chosen Oracle Cloud Infrastructure (OCI) with Enterprise Database Service to allow it to provide brands with immersive customer engagement and loyalty programs.

Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.

Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.

Setting up a successful online marketplace calls for more than mere systems integration.

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.

There’s no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.

Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.

We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.

Mindfields has announced its partnership with Uniphore to improve Mindfields’ offerings, helping its clients move into the next phase of conversational automation.

For years, brands have been utilising the benefits of third-party data to acquire customers. However, what happens when the tools needed for building that database get taken away?

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. 

Five key trends shaping the state of relationship marketing in the year ahead according to consumer preferences.

Global small business platform Xero has today announced a new partnership with Qantas Business Rewards, the company’s first time collaborating with an airline.

A powerful customer engagement strategy involves more than a loyalty offering. It needs a 'customer-obsessed' mindset that puts the customer experience at the heart and centre.

Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.

In this insights and trends piece, Loizou and Toolin unpack the key innovations and trends driving customer engagement, loyalty and retention for the year ahead.

Against the backdrop of a booming eCommerce sector, consumers have seemingly endless amounts of choice, leading to fierce competition across the retail industry.