Customer Loyalty stories - Page 13
First-party data: A reason to celebrate
Fri, 8th Apr 2022
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data analytics
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cx
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martech
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
Australian consumers demand hyper-personalisation, new report reveals
Thu, 31st Mar 2022
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data analytics
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cx
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martech
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
ThreatQuotient appoints Cyrille Badeau as Vice President of International Sales
Fri, 18th Mar 2022
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cx
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martech
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threatquotient
ThreatQuotient appoints Cyrille Badeau as VP of International Sales and Yann Le Borgne as VP of International Threat Intelligence Engineering.
Customer expectations on brands in a post-pandemic world
Wed, 16th Mar 2022
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data analytics
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cx
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martech
Five key trends shaping the state of relationship marketing in the year ahead according to consumer preferences.
Unlocking your data: Why customer loyalty is more than 'a points system'
Mon, 21st Feb 2022
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data analytics
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cx
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martech
A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.
How franchisees can benefit from card-linked, frictionless rewards programs
Wed, 16th Feb 2022
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cx
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martech
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opinion
Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.
The year ahead: Unpacking customer engagement and loyalty trends for 2022
Mon, 6th Dec 2021
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data analytics
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fintech
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cx
Loizou and Toolin predict key trends driving customer engagement and loyalty, including customer data activation and unique rewards.
Five reasons merchants must invest in open ecosystem loyalty programs
Wed, 10th Nov 2021
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fintech
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cx
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martech
The booming eCommerce sector has increased competition in the retail industry, leading to a focus on customer experience and loyalty programs.