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Data Driven Stories

Asian Stories

Data Driven stories

Anthropic partners NEC to deploy Claude across 30,000
DevOps

Anthropic partners NEC to deploy Claude across 30,000

The rollout will bring Anthropic's Claude tools to about 30,000 NEC employees and strengthen AI services for Japanese firms and government bodies.

By Mark Tarre • 2 min read • Last month

Global Stories

Data Driven stories

Teads expands Lumen tie-up with CTV attention measurement
YouTube

Teads expands Lumen tie-up with CTV attention measurement

Advertisers will gain a clearer read on streaming ad performance as the firm adds Lumen's attention metrics to its CTV HomeScreen inventory globally.

By Sean Mitchell • 4 min read • Yesterday
Amperity launches AI tools for real-time customer action
Customer Experience

Amperity launches AI tools for real-time customer action

Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.

By Sean Mitchell • 4 min read • Last week
365 Data Centres boosts win rates with Collective[i]
Software-as-a-Service

365 Data Centres boosts win rates with Collective[i]

Embedding the software into daily workflows lifted 365 Data Centres' win rates by more than 15% and cut sales cycles by 35% in six months.

By Mark Tarre • 4 min read • Last month
Digitate named a Leader in IDC's AIOps 2026 review
Hybrid Cloud

Digitate named a Leader in IDC's AIOps 2026 review

The ranking could bolster Digitate’s pitch to buyers as IDC flagged ignio 7.0’s governed automation and business-linked remediation across hybrid estates.

By Shannon Williams • 4 min read • Last month
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Last month
SAS adds agentic AI tools to Customer Intelligence 360
Data Analytics

SAS adds agentic AI tools to Customer Intelligence 360

Marketers could spend less time switching between tools as SAS embeds specialist agents into Customer Intelligence 360 for journeys and search.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Hyland appoints Tracy Roccasalva as Marketing Chief
Document Management

Hyland appoints Tracy Roccasalva as Marketing Chief

The appointment comes as software groups race to prove AI can drive customer deployments, not just trials, in the enterprise content management market.

By Sofiah Nichole Salivio • 3 min read • Last month

Stories from Other Regions

Data Driven stories

Acquirz hires data & AI chief after Marketscan deal
Customer Relationship Management

Acquirz hires data & AI chief after Marketscan deal

The new hires are set to support Acquirz’s expansion after buying Marketscan, with AI and campaign expertise to help scale client services.

By Sofiah Nichole Salivio • 3 min read • Last week
First-party data is the new oil: Why Australian businesses can't afford to wait
Customer Relationship Management

First-party data is the new oil: Why Australian businesses can't afford to wait

Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.

By Lovan • 7 min read • Last week
Inside the machine: How cryotherapy chambers are bringing biohacking to the mainstream
Wearables

Inside the machine: How cryotherapy chambers are bringing biohacking to the mainstream

Consumers seeking faster recovery are putting cryotherapy chambers, once reserved for elite athletes, to the test as studios open to the public.

By Lovan • 6 min read • Last week
Climate firms launch resilience in a box for Australia
Risk & Compliance

Climate firms launch resilience in a box for Australia

Australian reporters face tighter climate scrutiny as a new package links audit-ready assessments with live alerts on heat, floods and storms.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Paytronix launches Rewards Hub for loyalty customers
DevOps

Paytronix launches Rewards Hub for loyalty customers

Existing loyalty customers can now change reward rules in hours, as the revamped platform adds self-service tools and live performance data.

By Karen Joy Bacudo • 4 min read • Last week
Retailers lag on AI as leaders widen performance gap
Data Analytics

Retailers lag on AI as leaders widen performance gap

Many retailers are losing millions in sales as slow planning leaves AI unused and widens the gap with faster-moving rivals.

By Sofiah Nichole Salivio • 4 min read • Last month
eir business inks ServiceNow deal for managed services
Data Protection

eir business inks ServiceNow deal for managed services

Customers across Ireland will get a single portal for service requests and incident updates as eir business shifts onto ServiceNow's AI platform later this year.

By Karen Joy Bacudo • 4 min read • Last month
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Last month
Loop launches AI suite to cut retailer returns costs
Software-as-a-Service

Loop launches AI suite to cut retailer returns costs

Retailers could trim refunds, service queries and fraud losses as the new suite uses data from 200 million shoppers to automate post-purchase changes.

By Sean Mitchell • 4 min read • Last month